#Japan #Minato #Gong cha #Tea Culture #ENJOY U22

Revolutionizing Student Discounts with Gong Cha's ENJOY U22

Gong Cha Japan, headquartered in Minato, Tokyo, is excited to announce the launch of its innovative discount program, the ENJOY U22 Discount, starting from July 10, 2025. This service aims to cater to all young individuals aged 6 to 22, significantly broadening the scope of the previous student discount offerings.

Since its inception in Japan in 2015, Gong Cha has been dedicated to its mission of "Brewing Happiness" by delivering premium tea experiences and promoting tea culture. With the upcoming 10th anniversary, the brand seeks to express gratitude to its loyal patrons and embark on new challenges for the next decade.

Expanding Access to Discounts

The ENJOY U22 Discount represents an evolution in Gong Cha's academic discount strategy, reflecting a desire for more youths to enjoy their vibrant youth. According to statistics from the Ministry of Education, Culture, Sports, Science and Technology, there are approximately 14.6 million students aged 6 and up in Japan. Conversely, the latest census by the Ministry of Internal Affairs and Communications indicates that the total population of individuals aged 6 to 22 exceeds 17.7 million. This means that the eligible demographic has expanded by more than 20% compared to previous academic discounts.

Enhanced Ordering Experience

In addition to expanding the target demographic, the ENJOY U22 Discount brings advancements in ordering methods. While the existing student discount is only available through mobile orders, users who register for Gong Cha's fan program, My Gong cha, will be able to take advantage of the discount across various platforms. Customers can place their orders at staffed registers, self-checkout kiosks, or through mobile orders without having to present additional identification.

This new approach not only reduces waiting times but also enhances convenience for young tea enthusiasts. The surprise awaits customers with the expanded drink options; while the previous discount selections were limited to drinks with pearl toppings, the ENJOY U22 offers a broader menu of popular drinks. Young customers can now customize their beverages based on their preferences, enriching the Gong Cha experience.

A Taste of Customization

Among the exciting offerings under the ENJOY U22 Discount are popular choices like Oolong Milk Tea and Black Milk Tea, with competitive pricing to encourage more youthful consumers. The drinks are available in various sizes, allowing for a delightful tea experience tailored to individual tastes.

Drink options include:

• - Iced Oolong Milk Tea: S 330 yen, M 380 yen, L 470 yen
• - Iced Black Milk Tea: S 330 yen, M 380 yen, L 470 yen
• - Brown Sugar Oolong Milk Tea: S 380 yen, M 430 yen, L 520 yen
• - Brown Sugar Black Milk Tea: S 380 yen, M 430 yen, L 520 yen

Customizations such as almond milk change for an additional 50 yen and various toppings for 80 yen each make the drinking experience truly unique.

Summary of ENJOY U22 Discount

• - Eligibility: Available for individuals aged 6 to 22. The discount can be enjoyed until the day before the 23rd birthday.
• - Registration: To access the discount, individuals must register for the My Gong cha program or present valid age verification at staffed kiosks.
• - Drink Options: A wide variety, encouraging customization while keeping prices accessible.

For more details on the ENJOY U22 Discount or to find a nearby Gong Cha location, visit the official Gong Cha Japan website.

Continuing the Legacy

Gong Cha is committed to delivering Happiness through exceptional tea experiences in a world that increasingly values innovative and personalized service. The ENJOY U22 Discount not only represents a change in youth engagement but also affirms Gong Cha’s focus on creating a new tea culture that resonates with younger generations.

By embracing these changes, Gong Cha aspires to continue being a cherished part of young people's lives, celebrating tea culture in exciting ways.