TUMI Celebrates 50 Years of Excellence with New Campaign "Made for You Since 1975"

TUMI Celebrates 50 Years of Innovation

TUMI, the renowned international travel and lifestyle brand, has officially launched its landmark campaign, "Made for You Since 1975." This celebration marks a significant milestone as the brand commemorates its 50th anniversary, showcasing its deep connection with customers and the travel community.

A Journey Through Time

Since its inception, TUMI has dedicated itself to crafting high-quality products designed for the evolving needs of its clientele. The brand’s 50-year journey is beautifully captured in a campaign shot by celebrated lifestyle photographer Christopher Anderson and directed by Nim Kyong Ran. This campaign goes beyond mere marketing; it explores the intimate relationship between TUMI’s most beloved products and the people who use them.

Set against the picturesque backdrop of Lisbon, Portugal, the campaign portrays a diverse cast of individuals, each embodying different lifestyles. They carry iconic TUMI collections such as Alpha, Voyageur, and 19 Degree, which have anchored the brand's identity through the years. The visual narrative highlights not only the aesthetic appeal of TUMI's luggage but also its practical versatility, reflecting real-life scenarios where these products enhance the travel experience.

Honoring Core Collections

According to Victor Sanz, TUMI’s Creative Director, the year is dedicated to paying homage to its foundational collections. "For our golden anniversary, we aimed to celebrate the flagship collections that have been the cornerstone of the TUMI brand, created to perfect our customers' journeys," Sanz remarked. This commitment to quality and functionality has forged TUMI's legacy, and the anniversary encourages a vision toward the future.

The advertisement prominently features TUMI’s top-selling products, including the Alpha International Dual Access Carry-On and the Voyageur Celina backpack. The former is engineered for frequent flyers, providing innovative organization and ease of access, while the latter melds sophisticated design with everyday functionality—ideal for both daily use and as a chic travel companion.

A Commitment to Customers

For five decades, TUMI has focused on enhancing the traveling experience of its users. Andrew Dawson, TUMI’s President, emphasizes this dedication: “Our goal is to refine each journey, whether a quick city outing or a world-spanning excursion. Our strength lies in our people; we are entrepreneurs with a passion for what we do.”

As TUMI moves into its next chapter, it continues to innovate, leveraging advanced materials and thoughtful designs while keeping customer needs at the forefront of its mission. This anniversary serves not only as a celebration of TUMI's achievements but also as a pledge for ongoing evolution and innovation in the decades to come.

Looking Ahead

Throughout this year, TUMI plans to continue the celebration with new product launches and exciting campaigns featuring Global Brand Ambassadors and friends of TUMI. The goal is to connect even more deeply with the expanding community of travelers who value quality and style.

About TUMI

Established in 1975, TUMI has set the standard for luxury essentials for business, travel, and high-performance needs. The brand melds impeccable functionality with inventive design, poised to empower the traveling lifestyle of those who are passionate about movement and achievement. For more information about TUMI and its offerings, visit TUMI.com.

TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © 2025 Tumi, Inc.