Dive into Nature with L'ora blu
L'ora blu, a unique leather brand established by GOODIE, is taking a bold step in fashion by introducing beautiful leather items that allow you to carry landscapes with you. The latest collection features fish leather made from discarded sea bream skin, embodying the essence of the ocean, while hand-dyed gradient leather reflects the changing sky. The company believes in sustainable craftsmanship and aims to turn waste into stunning art.
Concept and Inspiration
The name "L'ora blu" translates to "the blue hour" in Italian, inspired by the fleeting moments of dawn and dusk when the world turns a mesmerizing shade of blue. By translating the waves of the ocean into the scale patterns of fish leather, and the colors of the sky into gradient leather, each piece tells a story, inviting wearers to take a moment to appreciate the beauty of nature.
The brand launched its first two items, the
Orizzonte #01 Round Zipper Wallet and the
Orizzonte #02 Business Card Holder, which quickly gained attention and recognition, sweeping multiple media outlets. These pieces even secured the
Iron A' Design Award at the prestigious A' Design Award & Competition 2022-2023, spotlighting their innovative design and sustainable ethos.
New Launch: Orizzonte #03 Wallet
The highlight of their recent offerings is the
Orizzonte #03 Compact Two-fold Garçon Wallet, which replicates the ocean's waves through its fish leather articulation and showcases the beauty of the sky through its gradient dye. Remarkably crafted from the auspicious sea bream leather, this wallet aims not only to be functional but also a conversation starter that you can admire every day.
Each wallet is dyed by artisans in Himeji, Japan, evoking the transitions of the sky’s colors meticulously. With the scales of sea bream clearly defined, this wallet expresses waves vividly, combining traditional craftsmanship with modern design aesthetics, thus standing out in a market saturated with conventional leather goods.
Sustainability and Heritage
The use of fish leather comes from a strong desire to create sustainably while also paying homage to food culture. Fish leather, often viewed as a by-product, offers a unique opportunity to buy responsibly. By utilizing this material, L'ora blu encourages consumers to rethink leather goods, advocating for greater awareness about waste in our food systems.
The design ethos also ties back to fishing – a sport that has inspired the brand since its inception under GOODIE. The connection to nature helps emphasize the importance of sustainability and heritage in every product developed under the L'ora blu name.
Product Details
The
Orizzonte #03 Compact Garçon Wallet is designed for easy access and efficient storage. With ample room for cards, bills, and coins, it is practical for daily use, especially in Europe where small change tends to be a common necessity in table flatware situations.
- - Size: W85 x H115 x D25 mm
- - Storage Capacity: 10 plastic cards, up to 15 mixed bills, and over 20 coins can fit without compromising elegance.
- - Availability: Initially offered at a pre-order price that is significantly lower than the expected retail price, this item opens a window for customers to embrace eco-friendly fashion without breaking the bank.
Special Colors and Variants
L'ora blu offers a selection of colors each reflecting a different time of day:
- - L'ora magica (Magic Hour): A mesmerizing blend of soft pastel hues during twilight.
- - L'ora blu (Blue Hour): A deep tranquil blue, representing calm and serenity.
- - Il notturno (Night Scene): A darker tone that displays the elegance of night.
Each color variant is crafted to perfection and available through GOODIE’s Makuake project, which has already witnessed tremendous support from backers, raising significant funds well beyond initial expectations.
The campaign runs from August 20 through October 30, 2025, providing a unique chance for eco-conscious consumers to invest in leather goods that celebrate nature without compromising style.
Conclusion
Through L'ora blu, GOODIE redefines the leather accessories market by merging environmental consciousness with stunning design. By embracing fish leather and traditional dyeing techniques, they not only offer a product rooted in sustainability but also invite consumers to wear art inspired by the beauty of the natural world. Join the journey of turning waste into exquisite fashion and support this innovative brand on their Makuake project today!