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Tractor Beverage Company Celebrates Industry Recognition

The buzz around Tractor Beverage Company is palpable as it gears up for its retail launch in January, and industry recognition is pouring in from all sides. Recently, the innovative brand announced that its debut product, Haymaker, has been named a finalist for Beverage Digest's Best New Drink Concept of 2026, while its creative marketing initiative, the Mad Farmer Tour, secured a spot as a finalist for BevNet's Best Marketing award. These accolades highlight Tractor's commitment to delivering quality and fostering community connections through its products.

A Modern Revival of a Classic Drink

Originating from a farmer's tradition, Haymaker is an apple cider vinegar-based sparkling tonic that draws inspiration from a centuries-old tonic. This refreshing drink has been reimagined for today’s consumer, offering four appealing flavors: Apricot Peach, Citrus Ginger, Dragon Berry, and Passion Mango, each featuring a full tablespoon of apple cider vinegar with only five grams of sugar. This combination not only speaks to health-conscious consumers but also aligns with Tractor's mission to create beverages that support both the land and the people who cultivate it.

Kevin Sherman, the CEO of Tractor Beverage Company, expressed gratitude for the recognition, noting, "Haymaker was something our founders talked about nearly ten years ago, back when Tractor was just taking shape. Bringing Haymaker to retail now — and seeing it land, feels like the right moment."

The Mad Farmer Tour: A Values-Driven Approach to Marketing

The recognition of the Mad Farmer Tour encapsulates Tractor's unique approach to marketing. Instead of traditional promotional efforts, this nationwide initiative focused on fostering genuine conversations within communities and sharing the brand's values of sustainability and connection before content. This grassroots effort has enabled Tractor to connect deeply with consumers while promoting its holistic approach to food and beverage production.

Today, Tractor’s organic beverages are served in over 10,000 locations nationwide, including well-known establishments like Chipotle and various hospitals and universities. The company’s partnership with AEG, a prominent name in sports and live entertainment, highlights its commitment to providing USDA-certified organic options in prominent venues.

Looking Ahead to Retail Launch

As the anticipation builds for Haymaker's retail availability, Sprouts Farmers Market emerges as the first retailer slated to carry this innovative drink nationwide starting January 2026. This collaboration signifies the rising consumer demand for functional tonics, non-alcoholic alternatives, and transparently marketed brands. Sprouts has long been renowned for its leadership in offering natural and health-oriented products, making it an ideal launch partner for Tractor's debut into retail.

Tractor's Vision and Impact

The vision behind Tractor Beverage Company is anchored in the belief that a better food system begins with sustainable land practices and the farmers who care for it. Each beverage crafted by Tractor is made using USDA Organic-certified ingredients, with a strong focus on enhancing soil health and supporting regenerative farming practices. Through the Farmhand Foundation, Tractor is dedicated to aiding farmers in their transition to organic agriculture while expanding the domestic supply chain. This commitment ensures that farmers thrive, ecosystems flourish, and the organic market grows sustainably.

Moreover, with the implementation of the Organic Impact Tracker, Tractor ensures transparency regarding the environmental benefits of organic sourcing. This innovative tool allows partners to witness the measurable difference made with every sip of their beverages.

To learn more about Tractor Beverage Company and to find a Sprouts Farmers Market location near you, visit drinktractor.com. The advancement of Tractor’s mission continues to inspire consumers and farmers alike, reinforcing the notion that what we drink can profoundly impact the world around us.