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VIVAIA's Latest Trendy Long Boots

The well-known shoe brand VIVAIA, headquartered in the United States and led by Jeff Chan, has launched a new collection of long boots this year. Known for their commitment to sustainability, comfort, and style, VIVAIA has added the trendy 'Rita' boots alongside their popular 'Eduarda' and 'Filipa' models.

Introducing the 'Rita' Boot

The standout item this season is the 'Rita', a versatile 2-way boot that comes with removable leg warmers. This innovative design allows wearers to easily switch between styles: with the knit leg warmers, they can wear it as a trendy wide-shaft boot, or remove the warmers for a sock-like ankle length. Not only does the mid-heel provide added height, it ensures great stability and comfort for all-day wear. The 'Rita' retails for ¥36,900 and is available at the VIVAIA online store.

Features of the Rita Boot

Crafted with a soft stretch knit upper, the 'Rita' wraps the foot comfortably like a sock, guaranteeing warmth without sacrificing freedom of movement. Its adaptable design allows for significant style variation, making it feel like the customer has purchased two different pairs of boots. Perfect for keeping up with seasonal trends, the 'Rita' boot is an ideal investment for fashion-forward individuals who value both style and comfort.

VIVAIA's Long Boot Series

Eduarda

Another hot favorite is the previous year's model, 'Eduarda', which also features a versatile 2-way design. This boot has a knit sock-like upper that can be styled in various ways—either pulled up for a sleek look or worn down for a relaxed feel. With heat circulation technology that ensures warmth and a V-pro Walksole™ that offers excellent shock absorption, the 'Eduarda' is suitable for city strolling as well as nature hikes. Moreover, its water-resistant upper keeps feet comfortable even in unexpected rain, and it has been sported by popular K-Pop idols during concerts. The Eduarda is priced at ¥39,900 and available at the VIVAIA online store and select outlets in Tokyo and Osaka.

Filipa

Lastly, the 'Filipa' boot also boasts high stretchability and a design that fits like a custom-made item. The honeycomb bubble cushions in the insoles comfortably embrace the foot, while Poron® shock-absorbent pads make each step feel light and lively. The outer knit material combines breathability with water resistance, and the interior features soft fleece that provides warmth and comfort.

Store Locations

• - Harakado Store

Address: 150-0001
6-31-21 Jingumae, Shibuya-ku, Tokyo, 2F Tokyu Plaza Harajuku
Hours: Open daily from 11:00 AM to 9:00 PM
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• - Shinjuku Marui Main Store

Address: 160-0022
3-30-13 Shinjuku, Shinjuku-ku, Tokyo, 2F Shinjuku Marui Main Building
Hours: Open daily from 11:00 AM to 8:00 PM
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• - Grand Green Osaka Store

Address: 530-0011
5-54 Daifukucho, Kita-ku, Osaka, South Building in Grand Green Osaka Shop & Restaurant, 2F
Hours: Open daily from 11:00 AM to 9:00 PM
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About VIVAIA

Established in June 2020, VIVAIA is a global lifestyle brand that seeks to combine fashion with sustainability. Thanks to a collaboration with REPERVE®, a multinational company dedicated to sourcing recycled materials, VIVAIA produces stylish shoes that keep comfort at their core. They currently have stores in major cities like Tokyo, Melbourne, Singapore, and Hong Kong, providing shoes that sense the latest trends while maintaining comfort.

The brand's logo reflects the essence of two women in pointed shoes standing facing each other, with the two 'I's resembling individuals picking up plastic bottles, embodying the brand’s commitment to protecting the environment through stylish choices.

Company Overview

• - Company Name: VIVAIA JAPAN
• - Japanese Branch Address: 1001 Frontier Gran Nishi Shinjuku 3-7-30, Nishi Shinjuku, Tokyo
• - Representative: Jeff Chan
• - Website: VIVAIA
• - Instagram: VIVAIA Japan Instagram