#USA #New York #Charli D'Amelio #Kate Spade #Ice Spice

Kate Spade's Exciting Fall 2025 Campaign

Kate Spade New York has announced the debut of its Fall 2025 global campaign titled "Spark Something Beautiful," showcasing a vibrant narrative that revolves around friendship and connection. The campaign pairs the iconic Gen Z duo of Ice Spice and Charli D'Amelio with Grammy-winning artist Laufey and model Reign Judge, highlighting their distinct personalities while emphasizing the magic that happens when individuals come together.

A Fresh Vision

Under the leadership of CEO and Brand President Eva Erdmann, the campaign marks a new chapter for Kate Spade New York. It aims to appeal to the next generation of consumers with its fresh aesthetic and innovative vision, celebrating the joy found in life's little moments. The tagline illustrates the transformative power of friendship, emphasizing how shared experiences can elevate the ordinary into the extraordinary. The story unfolds against the bustling backdrop of New York City, capturing the essence of togetherness as the protagonists embark on their journey, showcasing the delightful moments that spark joy.

A Message About Connection

Kaisy Mae O'Reilly, the Senior Vice President of Marketing at Kate Spade New York, expressed that the brand believes in the importance of shared moments, stating, "The little moments shared together truly brighten life." This sentiment is reflected through the campaign, where the featured individuals demonstrate how their unique qualities shine brightest in the company of their friends. The centerpiece of the campaign, the versatile Duo Bag, symbolizes this theme of connection and versatility. With its ability to be worn in various styles, the Duo Bag becomes a perfect accompaniment to the dynamic lives of modern women.

Celebrating Uniqueness

Each of the campaign’s stars brings their unique flair, reflecting the audience's diversity and the brand’s core values. Laufey discussed how the campaign resonates with her artistic vision, stating, "Music has always been about connection for me...the beauty of those small, shared moments really captures how I see the world." Ice Spice echoed this sentiment by emphasizing the importance of supportive friendships, and Charli D'Amelio highlighted how her own friends have played a pivotal role in her journey. Together, these voices underline the narrative that life’s most beautiful experiences often come from the connections we foster and the support we provide each other.

The Versatile Duo Bag

At the heart of the Fall campaign lies the Duo Bag—a multi-functional accessory designed for endless possibilities. With its adaptability to be worn as a shoulder bag, crossbody, clutch, or belt bag, it mirrors the versatility of the women who carry it. The new Fall/Holiday 2025 collection introduces a range of eye-catching colors, suitable for any occasion, ranging from classic hues like Cashew Milk and Black to festive shades for the holiday season. Prices for the Duo Bag range from $298 to $348, with new styles expected to roll out as the season progresses.

Availability and Launch

Starting September 23, 2025, the Fall 2025 collection will be available online and in Kate Spade New York stores, with subsequent styles launching throughout the season. The campaign will also be prominently featured across various platforms from the same date, extending through February 2026, allowing consumers to engage with the brand’s message of friendship and joy. This exciting initiative reaffirms Kate Spade New York's commitment to celebrating femininity, joy, and the power of connection in a world that values individuality.

Kate Spade New York continues to stand as a beacon of optimism and creativity, inviting consumers into a narrative that embraces their perfectly imperfect lives while highlighting the beauty of community and friendships.