Dstny Appoints Vladan Petrovic as Chief People Experience Officer to Drive Innovation

Dstny Welcomes Vladan Petrovic as Chief People Experience Officer

Dstny, a prominent Belgian technology firm known for its innovative cloud-based business communication solutions, has just announced a significant leadership appointment. Vladan Petrovic, a seasoned professional with over 20 years of experience in managing business and human resources transformations across various sectors, steps into the role of Group Chief People Experience Officer (CPxO).

Vladan, who holds a Master’s degree in Business Administration and Economics from the University of Belgrade, brings a wealth of experience. His notable contributions span across multiple industries including fast-moving consumer goods (FMCG), banking, consulting, and technology, particularly in strategic HR and business transformation.

Prior to joining Dstny, he spearheaded global HR operations at a leading IT consultancy where he adeptly navigated through mergers and acquisitions, significantly elevating the organization's performance on a global scale. His understanding of people-centric leadership and transformative practices aligns with Dstny's commitment to a diverse, inclusive corporate culture which emphasizes collaboration and growth.

In his new position, Vladan will collaborate with the executive management team to foster an even stronger organizational culture. His primary focus will be on enhancing Dstny's authentic, people-centric culture and expanding its international presence. As he remarks, "New technologies transform everything—from daily routines to global challenges—and that's what drives my passion for technology and innovation. I strongly believe in the potential to enrich lives through technology and am excited to be part of the fast-evolving Dstny Group."

Under Vladan's leadership, Dstny plans to introduce a comprehensive Leadership Program aimed at equipping teams with necessary skills and tools to meet future challenges effectively. The initiative will leverage Dstny’s Centers of Excellence, which serve as platforms to share expertise in leadership, culture, and transformation among global teams. This strategic approach ensures that the company is building a solid foundation for sustainable success in its ongoing expansion in the European market.

Daan De Wever, CEO of Dstny, expressed his enthusiasm regarding Vladan's appointment, stating, "We are thrilled to welcome Vladan to our team. His leadership is key in reinforcing Dstny as a people-first company where innovation and robust leadership are paramount to our growth trajectory."

Dstny's operational model aims to simplify the daily lives of over 3.5 million users through interactive business communication tools that are directly delivered to businesses or through partnerships with service providers. These tools enable seamless communication across multiple channels, including voice, video, and chat, all while being customizable and user-friendly.

With its headquarters in Brussels, Dstny currently employs over 1,000 individuals across seven European countries, including Belgium, the Netherlands, France, Germany, Sweden, Denmark, and the UK. The company’s long-term goal is to maintain its position at the forefront of cloud-based business communications while prioritizing human experience and evolving in tandem with technological advancement. Vladan Petrovic's strategic vision aligns seamlessly with this mission, as he embarks on this new chapter with Dstny.

For more information about Dstny and its offerings, you can visit www.dstny.com.