#United States #Richmond #Summer Flavors #FatBoy Ice Cream #ice cream sandwich

It’s a FatBoy® Summer!

Get ready, ice cream enthusiasts! This summer marks a thrilling season for FatBoy® Ice Cream as the beloved brand, known for being America’s #1 Ice Cream Sandwich, takes a giant leap into the spotlight. Unveiling four indulgent new flavors and firing up its first-ever national advertising campaign, FatBoy is ready to charm dessert lovers everywhere with its thick, creamy, and unapologetically decadent treats.

New Flavors that Define Summer

Prepare to indulge like never before with FatBoy's irresistible new flavors, guaranteed to captivate your taste buds. These creations are designed to melt hearts and challenge any resolutions:

• - Cinnamon Churro Ice Cream Sandwich: A luxurious layer of real FatBoy Vanilla ice cream encased in scrumptious churro cookies, with a smooth caramel core that adds the perfect touch of sweetness.
• - Hot Fudge Brownie Ice Cream Sandwich: This treat combines a rich slab of classic FatBoy Vanilla ice cream with a gooey hot fudge center nestled between two chewy chocolate brownies.
• - Mint Cookies & Cream Ice Cream Sandwich Pop: Picture a whole FatBoy Mint ice cream sandwich, coated in velvety chocolate and coated with cookie crumbles, served on a stick for an on-the-go delight.
• - Birthday Cake Ice Cream Sandwich Pop: Celebrating flavors never tasted so good! This treat wraps a Birthday Cake ice cream sandwich in smooth white frosting, dusted with festive party sprinkles and ready to eat on a stick.

Both the ice cream sandwiches and sandwich pops are set at an average retail price of $5.99, accessible for those looking for a sweet indulgence this summer.

An Unforgettable Advertising Campaign

In conjunction with these flavorful innovations, FatBoy has joined forces with TDA Boulder to roll out its inaugural national advertising campaign. Dubbed “America’s #1 Ice Cream Sandwich,” the campaign presents a nostalgic yet humorous approach that celebrates what makes FatBoy special in a crowded dessert market. Rather than bowing to trends around beauty or health, FatBoy embraces its identity as a brand dedicated to fun, flavor, and indulgence.

As Russell Stokes, CEO of Casper's Ice Cream, explains, “FatBoy is about leaning into joy—real joy—with zero filters and absolutely no substitutions. After years of crafting America’s beloved dessert, it’s time to own it and share our thrill with the world.”

From high-impact content across platforms such as CTV (including Disney and Hulu), digital ads, and print media to a substantial push on social platforms, this campaign is poised to capture the hearts and appetites of viewers everywhere. The integration of playful ad spots and partnerships with influencers ensures a summer filled with laughter and cravings, encouraging fans to embrace the indulgent side of summer.

Join the FatBoy Fun!

To find your favorite FatBoy treat nearby, visit www.fatboyicecream.com/where-to-buy/ and join the playful community on Instagram @fatboyicecream and TikTok @thefatboyicecream. Whether you're beach-bound or lounging at home, FatBoy has the perfect treat to make your summer unforgettable.

In all, FatBoy Ice Cream is committed to delivering joy and indulgence through its distinctive products, ensuring that each bite is a celebration of flavors and textures. Don’t wait too long; let this summer be about thick, creamy, and unapologetic ice cream goodness!

About FatBoy Ice Cream

FatBoy Ice Cream has earned its place as a staple in the hearts of ice cream lovers, producing the thickest and creamiest treats imaginable. Now part of Casper's Ice Cream, a family-owned brand with nearly a century of experience, FatBoy remains focused on quality and flavor, contributing timeless classics and innovative options to the frozen treat landscape.