Transforming Marketing Strategies Without Dedicated Web Experts
In a bold move to redefine marketing strategies, WACUL Co., Ltd., based in Chiyoda, Tokyo, has demonstrated success in restructuring a marketing foundation typically reliant on dedicated web experts. Collaborating with Be Group, located in Osaka, WACUL provided essential SEO consulting. This intervention resulted in a significant transformation: not only did it reduce monthly advertising expenses from 600,000 yen to 300,000 yen, but it also increased the number of inquiries by approximately fourfold.
For around seven to eight years, Be Group had endeavored to attract customers through their website. However, the lack of internal Web and SEO expertise meant they faced a critical challenge — assessing what needed improvement was virtually impossible. With no setup for Google Analytics, data-driven analysis was nonexistent. Updates were performed by multiple team members without any standardized rules, leading to an overreliance on paid advertising for attracting customers. Despite the initiative from the company’s leadership to move away from paid advertising reliance, specific actionable strategies were elusive.
WACUL executed a series of structured phases, starting with SEO basics, building an access analysis framework, and improving navigation efficiency. The results were striking: the monthly inquiries surged from a few to over 20, effectively quadrupling the contact rate. Concurrently, the monthly advertising expenditure decreased significantly, while website traffic remained stable and organic visits began to rise steadily.
The improved ratio of inquiries from the target audience allowed the team to feel the qualitative change in inquiries, illustrating the efficacy of this new approach. Decisions are now grounded in data discussions, establishing a framework that supports informed decisions.
By revising previously fixed advertising investments, Be Group has transitioned towards a sustainable, non-ad reliant customer attraction structure.
According to Akiko Fukushima, the marketing lead at Be Group: “In the past, we merely observed the overall figures of our website, but now we examine trends by channel while particularly monitoring organic traffic changes. Discussions around ‘why certain pages perform well’ have become commonplace, enabling data-based decision-making.”
This cultural shift towards recognizing the website's potential for improvement has spread among team members. Previously, site updates occurred haphazardly, but now, there’s a clear understanding of ‘who is doing what and for what purpose.’
Team members have also developed a habit of examining data—tracking metrics such as how many people view catalogs or the impacts of changing images—allowing them to assess broader situations based on numerical insights.
In conclusion, by moving away from a blind reliance on advertising, Be Group has embraced a data-driven approach, establishing a more resilient and effective marketing strategy moving forward.
Company Name: Be Group
Location: 2-18-14 Kasugakidenaka, Konohana Ward, Osaka, NEU Building 3rd/4th Floor
Representative: Akira Fujikawa
Business Overview: General graphic design, planning and sales of interior products, construction design and execution, planning, and design of signs
WACUL positions itself as a marketing digital transformation company, focusing on utilizing big data and knowledge. Established in 2010, WACUL has been delivering digital marketing consulting services, combining cutting-edge data analytics technology and consulting expertise. Their suite of services includes the AI Analyst series that began in 2015, a range of support services to aid clients in maximizing sales through marketing and sales transformation.
For any inquiries regarding WACUL or services offered, you may access our website for more details.
Website: WACUL
Twitter: WACUL Twitter
Facebook: WACUL Facebook
Challenges Faced
For around seven to eight years, Be Group had endeavored to attract customers through their website. However, the lack of internal Web and SEO expertise meant they faced a critical challenge — assessing what needed improvement was virtually impossible. With no setup for Google Analytics, data-driven analysis was nonexistent. Updates were performed by multiple team members without any standardized rules, leading to an overreliance on paid advertising for attracting customers. Despite the initiative from the company’s leadership to move away from paid advertising reliance, specific actionable strategies were elusive.
Outcomes After Implementation
WACUL executed a series of structured phases, starting with SEO basics, building an access analysis framework, and improving navigation efficiency. The results were striking: the monthly inquiries surged from a few to over 20, effectively quadrupling the contact rate. Concurrently, the monthly advertising expenditure decreased significantly, while website traffic remained stable and organic visits began to rise steadily.
The improved ratio of inquiries from the target audience allowed the team to feel the qualitative change in inquiries, illustrating the efficacy of this new approach. Decisions are now grounded in data discussions, establishing a framework that supports informed decisions.
By revising previously fixed advertising investments, Be Group has transitioned towards a sustainable, non-ad reliant customer attraction structure.
Insights from Be Group
According to Akiko Fukushima, the marketing lead at Be Group: “In the past, we merely observed the overall figures of our website, but now we examine trends by channel while particularly monitoring organic traffic changes. Discussions around ‘why certain pages perform well’ have become commonplace, enabling data-based decision-making.”
This cultural shift towards recognizing the website's potential for improvement has spread among team members. Previously, site updates occurred haphazardly, but now, there’s a clear understanding of ‘who is doing what and for what purpose.’
Team members have also developed a habit of examining data—tracking metrics such as how many people view catalogs or the impacts of changing images—allowing them to assess broader situations based on numerical insights.
In conclusion, by moving away from a blind reliance on advertising, Be Group has embraced a data-driven approach, establishing a more resilient and effective marketing strategy moving forward.
About Be Group
Company Name: Be Group
Location: 2-18-14 Kasugakidenaka, Konohana Ward, Osaka, NEU Building 3rd/4th Floor
Representative: Akira Fujikawa
Business Overview: General graphic design, planning and sales of interior products, construction design and execution, planning, and design of signs
Contact WACUL
WACUL positions itself as a marketing digital transformation company, focusing on utilizing big data and knowledge. Established in 2010, WACUL has been delivering digital marketing consulting services, combining cutting-edge data analytics technology and consulting expertise. Their suite of services includes the AI Analyst series that began in 2015, a range of support services to aid clients in maximizing sales through marketing and sales transformation.
For any inquiries regarding WACUL or services offered, you may access our website for more details.
Website: WACUL
Twitter: WACUL Twitter
Facebook: WACUL Facebook
Topics Business Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.