#United States #Boston #Ocean Spray #Dyla Brands #Drink Mixes

Ocean Spray Partners with Dyla Brands to Launch On-The-Go Drink Mixes

In a fresh collaboration, Ocean Spray Cranberries, Inc. has partnered with Dyla Brands to introduce a line of convenient, powdered drink mixes designed to provide a portable option for juice enthusiasts. This innovative product offering, which includes the refreshing flavors of White Cran x Strawberry™, Cran x Grape™, and White Cran x Peach™, aims to revolutionize how consumers enjoy juice drinks on the go.

Available now on platforms like Amazon, the new drink mixes will further roll out in major retail chains including Publix, Giant Company, Schnucks, and Walmart.com starting January 2025. This launch not only expands Ocean Spray's product range but also emphasizes its commitment to providing consumers with healthier, flavorful options without added sugar. Each mix is made with real cranberry juice powder, reflecting Ocean Spray's dedication to quality and taste, and includes zero grams of sugar, making these mixes an appealing choice for health-conscious consumers.

Innovative Features of the New Drink Mixes

Apart from being delicious and convenient, these mixes boast several key health benefits:

• - Real Ingredients: All flavors are made with real cranberry juice powder sourced directly from Ocean Spray's cooperative of around 700 family farmers.
• - No Sugar Added: Each mix contains zero grams of sugar, ensuring a guilt-free hydration experience.
• - Immune Support: With 100% of the Daily Recommended Value (DRV) of Vitamin C in every serving, these mixes contribute positively to the immune system.
• - Family-Friendly Packaging: Each box contains ten convenient stick packs, perfect for sharing or enjoying on-the-go.

Christina Zwicky, Head of Ocean Spray Licensing, expressed excitement about this partnership with Dyla Brands, remarking, "This new collaboration allows us to respond to the growing demand for innovative, zero-sugar beverage options without compromising on flavor."

On the other hand, Neel Premkumar, CEO and Founder of Dyla Brands, highlighted that this association aims to leverage Dyla's extensive experience in the drink mix industry, stating, "Ocean Spray is an iconic brand. We are excited to work together to innovate in the drink mix space, providing consumers with flavorful options that make hydration easy and enjoyable."

About Ocean Spray and Dyla Brands

Ocean Spray® was founded in 1930 by a trio of visionary farmers and has since evolved into a global agricultural cooperative. With nearly a century of nourishing products reaching over 100 countries, Ocean Spray is synonymous with cranberries. It remains dedicated to sustainable farming practices and innovative product development.

Dyla Brands, meanwhile, has emerged as a leader in the drink mix industry, having transformed hydration experiences with its wide range of beverages. They are responsible for flavoring billions of glasses of water with products found in more than 50,000 retail outlets. Their existing portfolio includes well-known brands like Dole®, Crush®, Hawaiian Punch®, and many more, demonstrating their expertise in creating consumer-loved products.

In summary, this partnership between Ocean Spray and Dyla Brands not only enriches the drink mix market but also emphasizes health, convenience, and quality, allowing consumers to stay hydrated with delicious flavors anytime, anywhere. The new drink mixes are now available for purchase on Amazon, setting the stage for their wider launch in early 2025.