#Japan #AI Technology #Tokyo #Appmart #Bizcan

The AI Impact on Restaurant Searches: Insights from the 2025 Survey

In December 2025, Appmart Co., a company based in Kanda, Tokyo, unveiled the results of their latest consumer survey concerning the utilization of AI in searching for restaurants. The survey aimed to capture the habits and preferences of users aged 20 to 30 regarding their restaurant search methods. With responses collected from 308 individuals during the three-day period from November 27 to 29, the study presents a valuable snapshot of the dining industry's evolution influenced by technological advancements.

Survey Overview

The primary inquiry of the survey focused on how consumers utilize various media platforms, including AI tools, to find restaurants. The results indicated that while around 30% of participants used AI tools in their restaurant searches, the traditional internet search remains the most popular method. Participants expressed differing opinions on the effectiveness and accuracy of AI-driven searches, illustrating a complex relationship between technology and consumer expectations.

Key Findings

• - AI Utilization: Approximately 30% of respondents reported using AI, with ChatGPT being the most commonly referenced tool at 23.1%. Despite the relatively low utilization of AI tools, the trend indicates a gradual shift toward integrating AI in dining decisions.
• - Concerns About Accuracy: Despite the advantages, many users voiced concerns about the reliability of AI-generated information, such as business hours and closing days, highlighting a need for improvement in the technology's accuracy.
• - Preferred Search Method: The survey underscored that as of 2025, traditional internet searches remain the favored method for finding eateries, with AI still in the trial phase among younger consumers.

Future Trends in AI Utilization

When asked about the future of AI in restaurant searches, responses were nearly evenly split. Approximately 50.6% of participants expressed belief that the use of AI would increase, while 49.4% were skeptical. As AI tools continue to develop and improve, the potential for wider adoption could grow among consumers seeking convenience and personalized recommendations.

Contextual Use Cases

Interestingly, when respondents were probed about when they would prefer to use AI for their restaurant searches, a majority indicated that they would do so when clear dining conditions were established, such as dietary preferences and restrictions. Specifically, 39.6% of participants affirmed they don’t currently see a need for AI in their searches, but 27.6% were keen on using it to find restaurants based on specific requirements. Other scenarios that emerged included discovering new dining options (24%) and locating nearby eateries (16.6%).

Analyzing the Consumer Sentiment

The survey illustrates a dichotomy in consumer attitudes toward AI in restaurant searching. While there’s a budding interest in directing AI to satisfy specific dining criteria, many users remain hesitant about fully relying on these technologies. The discrepancy may stem from a deep-rooted preference for established search methods and a cautious evaluation of new technologies, particularly among older generations who may take longer to adapt.

Conclusion and Future Implications

In essence, the integration of AI into restaurant searches embodies a growing yet cautious enthusiasm among younger generations. As organizations like Bizcan continue to expand their platforms to support restaurant businesses, the strategies surrounding customer engagement and outreach will increasingly need to consider AI's evolving role. Restaurant operators must stay attuned to customer behaviors and preferences, especially as AI technology matures and offers enhanced, seamless experiences for diners.

About Bizcan

Bizcan is a comparative platform designed to ease the management of restaurant and facility businesses. It offers a wide array of services from location setups to digital transformations, along with showcasing various industry solutions. For those interested in exploring offerings tailored to improve efficiency, Bizcan provides complimentary consultations to business owners.

To learn more about restaurant and facility services and delve deeper into the comprehensive survey findings, visit Bizcan.