OmniActive Unveils New Brand Identity for Consumer Wellness at Vitafoods Europe

OmniActive Launches a Revitalized Brand Identity

On May 4, 2026, OmniActive Health Technologies, renowned for its natural and clinically validated ingredients, revealed its updated brand identity during the prestigious Vitafoods Europe event in Barcelona. This relaunch marks a significant milestone in OmniActive's ongoing journey towards promoting consumer wellness on a global scale. The refreshed identity is structured around three primary wellness pillars: Performance & Active Nutrition, Everyday Wellness, and Healthspan Across Life Stages. These pillars allow the brand to align its product portfolio with the diverse needs of consumers, enhancing health and performance throughout all aspects of daily routines and life phases.

The new logo captures the essence of OmniActive's narrative through a harmonious blend of color and form. The design incorporates leaves—a tribute to the brand's commitment to natural ingredients—while a central drop signifies the company’s expertise in extracts and scientific innovation. The shade of blue represents new horizons and innovation, culminating in a globe that symbolizes OmniActive's promise of global wellness.

Pramod Thota, CEO of OmniActive, stated, "This refreshed identity demonstrates our evolution from providing specialized ingredients to focusing on holistic consumer solutions. By concentrating on these wellness pillars, we aim to deliver insight-driven, scientifically validated wellness solutions that breathe new life into our product offerings and catalyze meaningful innovation."

Globally, OmniActive's ingredients are utilized in the dietary supplements, functional foods, and beverage sectors, supported by rigorous scientific research and proprietary extraction techniques that set them apart in the market. The company’s commitment to quality and wellness is showcased through its diverse product offerings designed to cater to a wide range of consumer needs.

Visitors to the Vitafoods Europe expo can stop by OmniActive’s booth (UWB81) between May 5-7, 2026, to engage with the new identity and delve deeper into its wellness pillars and product lineup.

Since its establishment in 2005, OmniActive Health Technologies has aimed to lead the consumer wellness sector by combining innovative scientific advancements with natural ingredients. The company proudly presents a portfolio of Specialty Actives that are both science-supported and intellectual property-protected, as well as an extensive array of Standard Actives serving customers globally. The company maintains offices in Mumbai, India; Bridgewater, New Jersey; and Amsterdam, Netherlands, reinforcing its commitment to global consumer health and well-being.

For more information, members of the media can reach out to Meredith Kish at +1-973-202-4034 or via email. This new chapter for OmniActive signifies a holistic approach to consumer wellness, and the brand is excited to share these advancements with the world at Vitafoods Europe.