#Haier #Milan Design Week #Fisher & Paykel

unlocking innovation at Milan Design Week 2026

In the bustling heart of Milan, the renowned Haier Group made waves during Milan Design Week 2026, held from April 21 to 26. This event represents a significant chapter in the ongoing journey of Haier and its subsidiary Fisher & Paykel as they reinforce their global presence as leading premium brands in the contemporary lifestyle space.

A Platform for Premium Brands

At the Milan Design Week, Haier set up six interactive zones that brought together design, adaptive technologies, and connected ecosystems to create immersive experiences for visitors. The emphasis on user-centric design was at the forefront of this showcase, highlighting how innovation can enhance everyday living.

Fisher & Paykel, revered for its premium home appliances, launched its Nature - Ritual project during EuroCucina and unveiled its State of the Art Collection. This collection not only exemplifies exquisite design but also embodies the idea of improving the quality of life through thoughtful technological integration.

Milestones in Global Strategy

The collaborative presence of Haier and Fisher & Paykel at this prestigious event marks an essential milestone in Haier's multi-brand global strategy. It underscores how two distinct brands—one rooted in smart ecosystems and the other in elegant design—can elevate the standards of modern living through synergistic efforts.

Haier’s innovative global structure, developed over more than three decades, showcases its transition from a mere exporter to a formidable player on the world stage. The company's operations include research and development (R&D) centers, manufacturing facilities, and marketing hubs around the globe, realizing a model that unites local R&D, production, and marketing strategies efficiently.

The acquisition of Fisher & Paykel in 2012 has since propelled Haier into new territories, mapping out significant strides in international expansion, technological innovation, and product development. Notably, through this collaboration, Fisher & Paykel has significantly increased its market share in Australia, from under 1% to an impressive 22% in just 18 months, solidifying its status in the refrigeration and outdoor products sector.

Innovations That Drive Change

Recent accolades, such as the Red Dot design awards for Fisher & Paykel's 11 Series 60 cm Combi-Steam Oven and the 11 Series Integrated Refrigerator Freezer, affirm the excellence of their design ethos. This recognition is complemented by Haier's support in preserving Fisher & Paykel's unique heritage, ensuring that the brand flourishes while embracing modern innovation.

In addition to advancements in smart home appliances, Haier is pioneering efforts in health technology, digital advancements, and new energy sources. The establishment of biological science centers across the UK and the Netherlands exemplifies Haier's commitment to a sustainable future, with ultra-low temperature freezers provided for prestigious institutions like Oxford University and hospitals across Europe.

A Robust Commitment

Haier's engagement in local markets continues to amplify through investments in R&D and manufacturing, fostering strong footprints globally. Notably, partnerships with major sports tournaments such as Roland-Garros and ATP, plus collaborations with football teams like Liverpool and PSG, enhance emotional connections with consumers worldwide through engaging initiatives like the Haier Cam, which has heightened fan experiences during games.

Haier's forward-thinking vision emphasizes building a robust structure for innovative brands, embodying a philosophy of