Reach's Insights at Auto China 2026
Reach made waves at Auto China 2026, showcasing an extensive product portfolio designed to propel the intelligent evolution of AI vehicles. This event attracted a multitude of industry leaders, experts, and representatives from major automobile companies such as Honda, Toyota, Geely, and BMW, who engaged in in-depth discussions about the future of AI-driven mobility.
At their exhibit, Reach demonstrated the transformative journey of AI vehicles from mere reactive systems to proactive entities capable of understanding user intentions. This evolution reflects a shift in human-vehicle interaction from isolated smart features to cohesive smart experiences, paving a new vision for the future of mobility.
To facilitate this transformation, Reach's offerings encompass five core areas:
1.
AI Vehicle Neural Foundation
2.
Emotional Cognition
3.
Intelligent Driving Brain
4.
Vehicle-Cloud Computational Brain
5.
Energy Heart
At the heart of this portfolio is NeuSAR OS, a robust digital foundation for AI vehicles. This innovative platform supports over 10 million production implementations, ensuring dependable and scalable assistance for AI applications. It enables centralized management of vehicle-wide functions, cross-domain resources, and AI agents, improving developmental efficiency by an impressive 30-50%.
Furthermore, the Cloud OS introduces a collaborative architecture that allows for flexible resource planning between smaller onboard models and larger cloud models, reducing hardware dependency and optimizing computational costs. In the realm of intelligent driving, Reach's comprehensive AI solution, paired with the fifth-generation NeuAUTO architecture, facilitates accelerated mass production of both passenger and commercial vehicles via a unified software platform and continuous AI models.
Reach's data-driven electric vehicle (EV) power supply system provides proactive battery state management and energy optimization. The introduction of AI-enhanced automated testing systems significantly boosts testing efficiency and coverage.
Additionally, Reach has launched a lifecycle-wide AI agent solution based on a comprehensive data platform and smart systems. This solution covers product planning, pricing forecasts, safety monitoring, and customer operations throughout the entire vehicle lifecycle, reinforcing the transition to intelligent integrated systems.
As AI vehicles evolve into complex intelligent ecosystems, building system-level capabilities and fostering collaboration within the industry will be key to maintaining competitiveness. To this end, Reach is actively partnering with global OEMs, Tier-1 suppliers, and semiconductor partners to expedite wide-scale industrial adoption.
Looking ahead, Reach plans to enhance its complete portfolio with stronger innovations and tighter collaboration within the ecosystem. Their vision is to transform vehicles into true intelligent agents, ultimately delivering smarter, safer, and more reliable mobility experiences worldwide.
As the automotive landscape continues to shift dramatically, initiatives like those from Reach are critical for steering the future of transport technology into uncharted, intelligent territories.