BERO Non-alcoholic Beer Brand Leverages NetSuite for Global Expansion and Operational Efficiency

BERO's Ambitious Journey in the Beverage Industry

In today's fast-paced market, the beverage industry is rapidly evolving, and standing out in a crowded space is crucial for success. BERO, a premium non-alcoholic beer brand, is taking on this challenge head-on through the adoption of modern technology. Founded by actor Tom Holland and seasoned beverage professional John Herman in 2024, BERO aims to create flavorful beverages for individuals pursuing a balanced lifestyle.

To streamline operations and handle the complexities of international sales, BERO implemented Oracle NetSuite’s cloud-based enterprise resource planning (ERP) solution before launching its products. This proactive approach has positioned BERO to scale efficiently as it grows in both the US and UK markets.

Technology-Driven Growth

With an innovative suite of tools powered by artificial intelligence, NetSuite enables BERO to enhance productivity and improve the speed and accuracy of its financial reporting. John Herman, the co-founder and CEO of BERO, emphasizes the importance of a flexible system that can evolve with their business, stating, "From day one, we knew we needed a flexible system that could grow with our business and immediately enable efficiency."

Additionally, BERO’s Senior Vice President of Operations, Neha Soi, played a pivotal role in the decision to onboard NetSuite early on. This strategy has provided BERO with real-time insights into financial and operational data, which is essential for making informed decisions.

The integration with NetSuite has allowed BERO to automate various administrative processes, freeing up their team to focus on strategic initiatives and growth priorities. This automation extends to financial operations, order fulfillment, and supply chain management, significantly improving their efficiency and effectiveness.

Optimizing Core Business Functions

One of the standout features of NetSuite for BERO has been in optimizing order processing. By connecting sales channels, transportation management, and order fulfillment workflows, BERO can expedite order processing times. Orders that were once time-consuming now take less than fifteen minutes to process, an impressive feat in the competitive beverage market.

Furthermore, as orders are approved, NetSuite automates both financial and inventory reporting, ensuring data accuracy. This level of efficiency has profoundly impacted BERO's financial close process, reducing it from 10-15 days to just 3-5 days.

In supporting BERO’s desire to expand into international markets, NetSuite OneWorld integrates new subsidiaries and manages transactions across various currencies, allowing for smooth financial operations and accurate reporting.

A Competitive Edge

As the non-alcoholic beverage market continues to grow in popularity, BERO recognizes that leveraging technology is essential to maintaining a competitive edge. Evan Goldberg, founder and executive vice president of Oracle NetSuite, states, "The non-alcoholic beverage industry has grown rapidly and is becoming increasingly competitive. BERO has understood the importance of a robust technological foundation to scale successfully."

Adopting NetSuite’s unified suite equips BERO to navigate the complexities of international expansion while remaining responsive to changing market demands.

Conclusion

To summarize, BERO is not just brewing unique and delightful non-alcoholic beers; they are also crafting a successful business model using cutting-edge technology. As they continue to forge their path in the beverage industry, the partnership with Oracle NetSuite will play a significant role in their journey, ensuring they adapt, thrive, and deliver high-quality products to consumers worldwide.