Beauty Salon TAYA to Launch V Point Service Starting June 2025

Beauty Salon TAYA Introduces V Points Service

In an exciting new initiative, Beauty Salon TAYA, operated by Taya Co., Ltd., is set to launch the V Point service on June 20, 2025. This collaboration involves Taya, CCCMK Holdings Co., Ltd., and Sumitomo Mitsui Card Company, aiming to enhance customer experiences throughout their 58 nationwide outlets.

Beauty Salon TAYA takes pride in its mission, which is centered around the concept of providing "beauty that enriches life." By creating a serene atmosphere and offering top-notch hospitality, the salon is dedicated to accompanying customers on their journey to beauty. Each staff member serves as a beauty life designer, utilizing their exceptional skills and sophisticated suggestions to deliver high-quality beauty services.

With the introduction of the V Point service, customers who visit TAYA can earn V Points when they present a qualifying card during payment for hair treatments. Specifically, for every 200 yen (including tax) spent, customers will earn 1 V Point. Additionally, if they choose to pay with a Sumitomo Mitsui Card, they will accumulate further V Points as part of their payment rewards.

These earned points are versatile; they can be redeemed against future hair service payments at a rate of 1 point = 1 yen. Furthermore, points can also be utilized at around 160,000 partner stores across Japan and approximately 100 million Visa-affiliated stores worldwide, making them a valuable asset for customers.

To commemorate the commencement of the V Point service, TAYA is hosting a special campaign offering a chance to win V Points. From June 20 to July 31, 2025, participants who enter via the campaign website and utilize their V Points card at TAYA will be entered into a draw for 600 V Points. A total of 600 prizes will be awarded to lucky winners, making this an excellent opportunity for customers to experience the high-quality services TAYA offers.

Taya Co., Ltd., along with CCCMKHD and Sumitomo Mitsui Card, is committed to providing delightful services to customers through the V Point initiative. Customers are encouraged to take advantage of this unique offering, which not only rewards them for their loyalty but also enhances their overall salon experience.

About Taya Co., Ltd.

Founded with the guiding principle of "providing dreams and hope to everyone and contributing to society," Taya Co., Ltd. operates diverse beauty salon brands such as TAYA, Shampoo, and ano. They strive to meet various beauty needs across their approximately 60 domestic locations, while also developing original products from shampoos and treatments to cosmetics. The company continuously seeks to enhance customer satisfaction through business collaborations and innovative product offerings.