Segway Powersports Launches the AT10 W MUD at EICMA 2025
In an exciting announcement at the EICMA 2025 event in Milan, Segway Powersports has introduced its latest innovation in off-road vehicles: the AT10 W MUD. This advanced all-terrain vehicle (ATV) is specifically designed to tackle deep mud, wetland areas, and rugged trails. By integrating high performance with intuitive features, the AT10 W MUD aims to enhance the outdoor adventures of both enthusiasts and professionals, ensuring they can safely conquer tough conditions with confidence and control.
High Performance Meets Robust Design
The AT10 W MUD boasts an impressive 97 horsepower powertrain, delivering immediate and powerful acceleration. With a generous ground clearance of 320 mm, this ATV is engineered to navigate overroots and obstructions while maintaining stability. Additionally, a standard winch rated at 2,041 kg offers reliable extraction capabilities when the terrain presents unexpected challenges. This model can wade through water up to one meter deep, thanks to its advanced intake system and electrical protections that allow for repeated immersion in muddy or stagnant water.
Customizable Components for Year-Round Use
Segway has ensured that the AT10 W MUD is adaptable for all seasons. The vehicle can be equipped with mud-specific tires and a robust chassis geometry, providing exceptional traction and stability which contribute to an exhilarating riding experience. Moreover, users can customize their ATV with winter accessories such as a snowplow, underbody protection, a rear bumper, and a cargo rack. These enhancements not only extend the vehicle's longevity but also offer increased utility for frequent, intensive use.
Intelligent Features for Enhanced Experience
A key selling point of the AT10 W MUD is its suite of smart functions, part of the overall Segway Powersports experience. Riders can connect to the Smart Moving app to facilitate navigation, communication, and monitor performance while offroading. Features like audio system pairing for helmets or Bluetooth headsets keep users in touch, allowing them to enjoy their adventures while staying connected.
Versatility for Different User Profiles
The AT10 W MUD is crafted to excel across a variety of user scenarios. Landowners and forestry teams can depend on its reliable power delivery and flexibility to navigate diverse terrains. Weekend off-road adventurers can effortlessly traverse deep mud and tight spots, with the ATV ensuring a predictable and stable ride. Moreover, competitive riders will appreciate the model’s capacity to maintain high performance even in challenging situations where traction and visibility are critical.
More Than Just the AT10 W MUD
At the EICMA 2025, Segway Powersports also showcased a diverse lineup of products, including various ATVs, utility and sport side-by-sides, and on-road vehicles. This collection exemplifies the company’s commitment to high-strength frames, refined powertrains, electronic steering, and rider-focused software, emphasizing Segway's cutting-edge technology in the realm of outdoor sporting vehicles.
Conclusion
Since its inception in 1999, Segway has transformed micromobility with groundbreaking innovations such as the Personal Transporter. With a mission grounded in simplifying movement, Segway continues to push the boundaries of personal and off-road transport, advocating for innovative solutions that enhance everyday experiences. For more information, visit
Segway Powersports.