Carl's Jr.® Launches Burger Revolution with Cooked-to-Order Angus Maximus
In an exciting move that aims to redefine the fast-food landscape, Carl's Jr.® has officially embarked on its Burger Revolution. This initiative promises to elevate the quality and taste of fast-food offerings with freshly cooked burgers made to order. Today marks the launch of the Angus Maximus, the brand's first limited-time offering under this bold new standard.
Set at a reasonable price point of $5.99, the Angus Maximus represents a significant upgrade in the way burgers are prepared and served at fast-food establishments. This quality beef burger, weighing in at one-third of a pound, features 100% Angus beef, freshly grilled to perfection over charcoal. Each burger is seasoned with Carl's Jr.'s signature spice blend and topped with melted American cheese, sliced onions, pickles, and a special sauce, all nestled within a buttered and toasted brioche bun.
What sets the Angus Maximus apart from typical fast-food offerings is the philosophy of freshness that Carl's Jr. is championing. By moving away from pre-cooked and held burgers, every Angus Maximus is made only after a customer places their order. This means a hot and juicy burger arrives fresh from the grill, enhancing both the taste and texture. From the first bite to the last, this marks an evolution in how customers experience their meals at Carl's Jr.
In line with the launch, Carl's Jr. is also engaging its loyal customer base through a special promotion. New members of the My Rewards loyalty program can receive an Angus Maximus for free with any purchase upon signing up, valid from now until October 27. This incentive aims to familiarize customers with the new standards of preparation while providing them with a delicious treat.
Iwona Alter, the president of Carl's Jr., emphasized the brand's commitment to quality, stating, "Carl's Jr. has never been about settling for mediocre burgers. The Burger Revolution and our shift to made-to-order preparation demonstrate our promise to elevate every aspect of the Carl's Jr. experience." This sentiment is not just a marketing tagline but a reflection of the brand’s historical focus on flavorful and high-quality meals. For 85 years, Carl's Jr. has forged a reputation built on delicious, boldly flavored burgers.
This operational transformation responds to customer feedback and aims to enhance every dining encounter. It is crafted to ensure customers no longer need to choose between taste, quality, and value when ordering fast food. By manufacturing burgers after receiving orders, Carl's Jr. offers a fresh alternative to traditional methods that often compromise product quality.
As part of this shift, the Angus Maximus symbolizes Carl's Jr.'s dedication to delivering memorable flavors and satisfying burgers. The brand looks to redefine the fast-food experience with this new cooking standard, starting with the Angus Maximus and continuing to develop additional offerings in the future.
For more details and the latest updates, follow Carl's Jr. on their social media platforms. Customers seeking to enjoy ongoing promotions can download the Carl's Jr. app and participate in the My Rewards™ loyalty program.
Founded on the essentials of bold and robust flavors, Carl's Jr. is celebrated globally for its diverse menu that includes grilled burgers, hand-breaded Chicken Tenders™, and irresistibly indulgent Hand-Scooped Ice-Cream Shakes™. With a legacy of more than 80 years, Carl's Jr. operates over 1,000 restaurants across the U.S. and has expanded its reach to 24 countries worldwide. For more information and updates on their product offerings, visit www.carlsjr.com.
Set at a reasonable price point of $5.99, the Angus Maximus represents a significant upgrade in the way burgers are prepared and served at fast-food establishments. This quality beef burger, weighing in at one-third of a pound, features 100% Angus beef, freshly grilled to perfection over charcoal. Each burger is seasoned with Carl's Jr.'s signature spice blend and topped with melted American cheese, sliced onions, pickles, and a special sauce, all nestled within a buttered and toasted brioche bun.
What sets the Angus Maximus apart from typical fast-food offerings is the philosophy of freshness that Carl's Jr. is championing. By moving away from pre-cooked and held burgers, every Angus Maximus is made only after a customer places their order. This means a hot and juicy burger arrives fresh from the grill, enhancing both the taste and texture. From the first bite to the last, this marks an evolution in how customers experience their meals at Carl's Jr.
In line with the launch, Carl's Jr. is also engaging its loyal customer base through a special promotion. New members of the My Rewards loyalty program can receive an Angus Maximus for free with any purchase upon signing up, valid from now until October 27. This incentive aims to familiarize customers with the new standards of preparation while providing them with a delicious treat.
Iwona Alter, the president of Carl's Jr., emphasized the brand's commitment to quality, stating, "Carl's Jr. has never been about settling for mediocre burgers. The Burger Revolution and our shift to made-to-order preparation demonstrate our promise to elevate every aspect of the Carl's Jr. experience." This sentiment is not just a marketing tagline but a reflection of the brand’s historical focus on flavorful and high-quality meals. For 85 years, Carl's Jr. has forged a reputation built on delicious, boldly flavored burgers.
This operational transformation responds to customer feedback and aims to enhance every dining encounter. It is crafted to ensure customers no longer need to choose between taste, quality, and value when ordering fast food. By manufacturing burgers after receiving orders, Carl's Jr. offers a fresh alternative to traditional methods that often compromise product quality.
As part of this shift, the Angus Maximus symbolizes Carl's Jr.'s dedication to delivering memorable flavors and satisfying burgers. The brand looks to redefine the fast-food experience with this new cooking standard, starting with the Angus Maximus and continuing to develop additional offerings in the future.
For more details and the latest updates, follow Carl's Jr. on their social media platforms. Customers seeking to enjoy ongoing promotions can download the Carl's Jr. app and participate in the My Rewards™ loyalty program.
About Carl's Jr.®
Founded on the essentials of bold and robust flavors, Carl's Jr. is celebrated globally for its diverse menu that includes grilled burgers, hand-breaded Chicken Tenders™, and irresistibly indulgent Hand-Scooped Ice-Cream Shakes™. With a legacy of more than 80 years, Carl's Jr. operates over 1,000 restaurants across the U.S. and has expanded its reach to 24 countries worldwide. For more information and updates on their product offerings, visit www.carlsjr.com.
Topics Consumer Products & Retail）
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