#Japan #Tokyo #LINE Yahoo #Yahoo! Flea Market #Entertainment Products

New Measures at Yahoo! Flea Market for Safe Entertainment Transactions

Yahoo! Flea Market, provided by LINE Yahoo, is rolling out a new initiative beginning November 13 to improve the safety and affordability of transactions in the entertainment category. This initiative prohibits the sale of newly released game software above its retail price for a limited period, marking a first in the secondary market.

In recent years, the issue of inflated resale prices on popular items shortly after their release has become a significant concern. Users seek a stable environment for transactions at fair prices. Yahoo! Flea Market has continuously addressed illegal reselling practices, including issues like zero-stock listings and image theft. Starting June 2025, there will be strict measures prohibiting listings of certain high-demand products right after their release to minimize market chaos.

The latest move expands on these ongoing preventive actions, aiming to establish an inviting environment where users can enjoy fair transactions. Future plans include extending similar protections across other categories, reinforcing Yahoo! Flea Market’s commitment to user-oriented service and the promotion of a healthy entertainment market.

The culture of 'oshi-katsu'—actively supporting your favorite artists, characters, or idols—has solidified in the entertainment market, creating a growing demand for related merchandise, concert goods, and collaboration items. Consequently, personal transactions in the entertainment and hobby sectors have gained traction, becoming a prevalent purchasing behavior. With over 30 million downloads and approximately 10 million active users, Yahoo! Flea Market reports a staggering 180% year-on-year increase in entertainment product transactions, attracting a vast user base.

To further enhance this environment, Yahoo! Flea Market is hosting the 'Entertainment/Hobby Discount WEEKS' event from October 27, where users can access up to 50% off coupons for entertainment-related products. The promotion includes distributing two 'Oshi Coupons' weekly and a 'BLACK FRIDAY Coupon' on November 21, offering discounts for nearly a month on various entertainment goods.

Additionally, a campaign rewarding sellers who are new or haven't listed items recently with 1,000 yen in PayPay points is running until November 21, 2025. This initiative benefits both buyers and sellers by providing incentives to actively participate in the marketplace.

Recognizing the booming entertainment market as a key category, Yahoo! Flea Market prioritizes creating a safe, reliable, and enjoyable transaction environment for its users. With continuous advancements tailored to user needs, Yahoo! Flea Market is set to enhance the buying and selling experience in the entertainment sector further.

Key Campaign Details

• - Oshi Coupons: Users can acquire two coupons weekly for entertainment category purchases. More details can be found here.
• - BLACK FRIDAY Coupons: Starting November 21, various entertainment items will receive discounts through multiple coupon offerings. Specific details will be available soon.
• - Sellers Incentive Campaign: New or returning sellers can earn 1,000 yen in PayPay points through a dedicated campaign. For eligibility and registration, click here.

In alignment with its mission to create a life platform that brings excitement to daily life, Yahoo! Flea Market will continue strengthening its services to ensure both sellers and buyers have a seamless and secure experience.