The Vomela Companies Enhances Reach with PFL Acquisition for Direct Mail Solutions
The Vomela Companies Expands through PFL Acquisition
In a significant move to enhance its service offerings, The Vomela Companies has announced the acquisition of PFL, a renowned automation and printing firm specializing in direct mail solutions, located in Livingston, Montana. This strategic acquisition marks a pivotal step for Vomela, reinforcing its position as a leading provider of tailored visual communications and expanding its capabilities to offer more comprehensive, data-driven marketing solutions across various industries.
Founded in 1996, PFL has made a name for itself by helping marketers automate, personalize, and assess the effectiveness of direct mail campaigns in a way that mirrors digital marketing strategies. PFL's unique platform seamlessly integrates with popular CRM and marketing automation tools, including Salesforce and Adobe Marketo Engage, allowing businesses to trigger mailings based on customer interactions. Their portfolio includes an impressive array of print options, ranging from postcards to brochures and Every Door Direct Mail® solutions, aligning perfectly with market demands for personalized outreach.
Headquartered in St. Paul, Minnesota, The Vomela Companies is recognized for its full-service approach to specialized graphics. The company boasts a diverse clientele, producing high-quality visuals that span various applications—from retail signage for household names like Lowe's to fleet graphics for corporations such as Staples. With over 1,300 employees distributed across 20 locations in North America, Vomela showcases its commitment to delivering high-impact visual communications tailored for every client.
Mark Auth, President and CEO of The Vomela Companies, expressed the importance of this acquisition to their overall strategic vision. He stated, "Direct mail continues to be one of the most effective and measurable marketing channels. With PFL's capabilities added to our existing services, we can offer end-to-end solutions encompassing creative strategy, personalization, production, and delivery of direct mail campaigns."
After the acquisition, PFL will remain operational in its Livingston facility, maintaining its talented workforce to ensure continued service excellence for its existing clients. The integration of Vomela's extensive resources and vision is expected to create exciting opportunities for both companies, particularly in sectors such as healthcare, financial services, and retail. Dave Hawkins, CEO of PFL, highlighted this collaboration, stating, "Joining the Vomela family allows us to enhance our service offerings and deliver exceptional value to our clients, thanks to their national presence and creative prowess."
The acquisition is particularly notable as it marks the first major shift in Vomela's portfolio since its investment from The Riverside Company earlier in 2025, which aimed to support the company’s growth trajectory both organically and through strategic acquisitions. Riverside's Lead Operating Partner, Marc Jourlait, noted PFL’s robust technology and commitment to quality service. "PFL's technology and client success track record align seamlessly with the core philosophies of Vomela, propelling us toward an even brighter future together."
This acquisition highlights Vomela's commitment to enhancing its service range and expanding its geographic footprint, aiming to meet the evolving requirements of brands seeking to facilitate meaningful client engagement. By merging PFL's capabilities with its extensive marketing strategies, Vomela is set to redefine how businesses can leverage both print and digital channels to engage with customers effectively.
The collaboration between The Vomela Companies and PFL exemplifies the growing trend of integrating traditional and digital marketing strategies, underscoring the importance of direct mail as a pivotal component of modern marketing.
To learn more about The Vomela Companies and their expanded offerings post-acquisition, visit their official website or reach out through their media contact, Jennifer Bellin, Chief Marketing Officer at Vomela/PFL, available at 513-594-7931 or via email.