Yardi Expands Its Multimedia Marketing Solutions with LCP Media Acquisition

Yardi Acquires LCP Media: A New Era in Visual Media Technology

In a notable move within the technology sector for real estate marketing, Yardi® has successfully acquired LCP Media, a company that specializes in creating virtual tours, professional photography, and various multimedia resources tailored for the rental housing industry. This acquisition not only underscores Yardi's commitment to innovation but also amplifies their marketing services portfolio, which is essential in today's competitive real estate market.

Enhancing the Rental Experience

LCP Media, famously known for their advanced visual media capabilities, promises to bring significant benefits to multifamily property clients who utilize RentCafe® websites. By integrating LCP's innovative media solutions, Yardi aims to vastly improve tenant experiences across digital platforms while simultaneously enhancing productivity for marketing and leasing teams.

Wojciech Kalembasa, CEO of LCP Media, expressed enthusiasm about the partnership, stating, "We are thrilled to announce that Yardi has acquired LCP Media. This collaboration means increased resources, greater innovation, and a continued focus on improving the experience for our clients and residents. Together, we are well-positioned to assist our customers in achieving their rental and marketing goals. We are excited for what lies ahead and remain committed to delivering the best digital tools and technology in the industry."

Comprehensive Integration

Following this acquisition, Yardi and LCP Media will be able to offer clients a more comprehensive and integrated suite of digital media capabilities. The partnership aims to enable better showcasing of communities, which is key in attracting potential tenants. Esther Bonardi, Vice President at Yardi and representative of REACH by RentCafe, explained, "Yardi looks forward to expanding its marketing services alongside LCP Media. This partnership reflects our unwavering commitment to help tenants find their next home and properties to discover their next tenant, as well as to enhance our solutions in a more seamless and efficient manner."

The Vision of LCP Media

LCP Media, an established national leader in digital visual technology and marketing, provides a complete range of content and services. Their innovative offerings include virtual tours via their TourBuilder, professional and drone photography, 3D renderings, video animations, virtual staging, and floor plans. LCP Media stands out by blending cutting-edge technology with dedicated customer service, creating unforgettable virtual real estate experiences from start to finish. Their mantra, "So real it’s unreal!", captures the essence of what they aim to achieve in the field of real estate visual marketing.

A Strategic Move

Raymond James served as the financial advisor for LCP Media in the acquisition, emphasizing the strategic nature of this transaction within the tech and real estate sectors. By aligning with LCP Media, Yardi reinforces its position as a technology leader in the real estate market, aiming to streamline processes and enhance marketing capabilities for property managers and owners alike.

As Yardi prepares for the future, enhancing its offerings remains a priority. The integration of advanced media solutions sets the stage for empowered property marketing, giving multifamily real estate clients new tools to attract and retain tenants effectively.

For more information about LCP Media and how this acquisition will enhance your property’s marketing strategy, visit LCPMedia.com.

For inquiries related to Yardi’s services and how this partnership reshapes the landscape of rental housing marketing, check out yardi.com.