Puratos Paves the Way for Bakery Innovation at IBIE 2025 Event

Puratos Accelerates Bakery Innovation at IBIE 2025

Puratos is set to make a splash at the upcoming IBIE 2025, showcasing a range of innovative solutions designed to help bakers conquer the industry's most pressing challenges. With rising production costs and the growing need for clean label reformulation, Puratos strategically positions itself as an essential partner for bakeries aiming to enhance efficiency and product quality.

At Booth 4131, attendees can expect a vibrant and engaging experience inspired by Formula 1 racing, crafted to visually and functionally enhance the baking process. Central to Puratos' presence is a collaboration with AMF Bakery Systems that features a cutting-edge Industrial Pilot Bakery, effectively serving as a test track for the next generation of baking innovations.

Bakers will have the unique opportunity to develop consumer-validated baked goods from concept to commercialization, without needing to disrupt their existing production lines. This hands-on approach exemplifies Puratos' commitment to not only facilitating efficient baking processes but also enabling innovative product creation that meets evolving market demands.

Emphasizing Clean Label Solutions

An integral aspect of Puratos’ showcase is its dedication to clean label products. The flagship offering is Sunset Glaze, a shelf-stable, plant-based alternative to egg wash. This innovative solution not only streamlines the production process but also aligns with the growing consumer trend towards cleaner, more sustainable ingredients. With domestic manufacturing on the horizon, Sunset Glaze is poised to revolutionize efficiency in large-scale baking operations.

Accompanying Sunset Glaze is Cubease, a precision-engineered dough conditioner no larger than a sugar cube. This remarkable product aims to aid bakers in formulating with confidence while driving down costs.

Interactive Experiences and Educational Sessions

Beyond product showcases, IBIE 2025 will feature the Sensobus, Puratos' mobile sensory lab, set up outside the West Hall. Here, bakers can actively engage in sensory sessions designed to gather real-time consumer feedback. This interactive experience allows bakers to step into the shoes of their customers, fostering insight that could lead to exciting new product launches and smarter reformulations.

Moreover, Puratos is offering expert-led educational sessions, including valuable insights on topics such as “The Magic of Lamination” and “Sourdough Gut Health.” These sessions aim to impart essential technical knowledge and keep industry professionals informed about upcoming trends and innovations.

Adventure Awaits at IBIE 2025

To add an element of adventure, Puratos introduces the Digital Passport Prix. By participating in three simple steps—scanning a QR code at Booth 4131, joining a sensory session, or attending an IBIEducate talk, and following Puratos on LinkedIn—participants enter to win one of three unforgettable experiences, including a sourdough trip to Italy, a chocolate journey in Mexico, or a Nordic bread adventure in Denmark.

Conclusion

As the baking industry grapples with the need to produce higher-quality goods both efficiently and responsibly, Puratos stands out as a pivotal ally. By blending innovative products, expert insights, and interactive experiences, Puratos transforms Booth 4131 into a hub for bakery innovation. At IBIE 2025, it’s clear that the right partnership can make all the difference in the race for baking success. Visit Puratos’ booth to explore how they can help you stay ahead in this competitive landscape.