#Denmark #Winter Collection #LAKRIDS BY BÜLOW #Gourmet Liquorice #Bornholm

LAKRIDS BY BÜLOW Unveils Its Winter Collection for 2024

As the holiday season approaches, Danish confectionery brand LAKRIDS BY BÜLOW is thrilled to introduce a whimsical Winter Collection for 2024 that promises to delight your taste buds. Renowned for its gourmet chocolate-coated liquorice, this brand has a knack for creating festive treats that appeal to sweet enthusiasts everywhere.

One of the standout offerings from this year’s collection is the Advent Calendar, redesigned to hold double the amount of liquorice. For those who believe that more is always better, this delightful calendar will make counting down to Christmas even sweeter. Fans of chocolate can also rejoice, as the collection now includes a new flavor: Double Chocolate, joining the ranks of classics such as Classic Caramel, Crispy Raspberry, and Frozen Mint, along with a specially curated Winter Selection Box.

The Winter Collection embodies the cozy essence of a traditional Danish Christmas, showcasing an impressive array of gourmet liquorice. Each product is crafted not only to satisfy your cravings but also to serve as unique gifts that inspire connection among family and friends. Whether you're looking to sweeten your holiday table or find the perfect present, this collection caters to every desire.

In the U.S., liquorice is often a polarizing flavor - even more so than pumpkin spice! However, LAKRIDS BY BÜLOW stands firm in its belief that its Danish gourmet liquorice can win over even the toughest critics. Their mission is simple: make the world fall in love with liquorice, one piece at a time. This holiday season is the perfect opportunity to share their sweet creations with those who might be skeptical; you just might convert a liquorice hater into a lover!

One of the highlights of LAKRIDS BY BÜLOW’s recent marketing initiatives is the #ShareItWithAHater campaign. Launched on October 12, 2021, it invites people everywhere to try the liquorice and share it with someone who isn’t a fan. It's a clever way of introducing liquorice to a wider audience and aiming to convert haters into fans through delightful experiences. Through this campaign, LAKRIDS BY BÜLOW hopes to transform 84% of the world population into liquorice enthusiasts over time.

The Winter Collection is available for purchase online at various retailers, including Amazon, Food52 (Advent Calendar only), and specialty stores across North America. The collection not only acts as an array of delicious treats but also as a means to spread holiday cheer. Gift boxes packed with gourmet liquorice make thoughtful presents, whether they’re given to a loved one or kept for personal indulgence.

About LAKRIDS BY BÜLOW: Founded in July 2007 on the Danish island of Bornholm, this international premium confectionery brand prides itself on its distinctive creations that blend liquorice and chocolate in innovative ways. With a presence in various countries, LAKRIDS BY BÜLOW continues to pave the way for gourmet confectionery. Notably, it was the first confectionery brand globally to switch to 100% recycled plastic jars in 2019, earning B Corp certification and underlining its commitment to sustainability and social responsibility.

This holiday season, LAKRIDS BY BÜLOW invites everyone to rediscover the joy of liquorice with their extraordinary Winter collection. Share a little sweetness and warmth with your friends and family and make this festive season truly memorable.