Suica Summer Festival
2025-07-16 06:11:27

Immerse Yourself in the Excitement at the Suica Summer Festival This July

Celebrate Summer with Suica's Special Festival



This year, from July 24th to 27th, the enchanting Suica Summer Festival will take place at Tokyo Station. Organized by JR East Cross Station, the event promises a delightful experience for fans of the beloved Suica Penguin character. The festival will be hosted in the underground event space, "Square Zero," located just inside the JR Tokyo Station ticket gates.

Event Highlights


The festival will feature a vibrant Pensta POP-UP Store, offering a range of exclusive merchandise featuring the adorable Suica Penguin. Start the day with exciting activities, including the Suica Grand Lottery, which allows shoppers to win fantastic prizes and special items with every purchase made using a Suica card.

  • - Event Duration: July 24 (Thursday) – July 27 (Sunday)
  • - Operating Hours: 10:00 AM – 8:00 PM (Until 5:00 PM on the final day)
  • - Location: Underground 1F Event Space, Tokyo Station

Featured Products


This year, fans can look forward to several exciting product launches, including:

1. Suica Penguin Curry Pilaf Chicken Bento - For just 1,400 yen (tax included), you can enjoy a bento that mixes the classic chicken bento with curry pilaf. Each meal comes with a collectible card featuring one of four secret designs!
- Availability: At select locations from July 24 to August 31, including Gransta Tokyo and some NewDays outlets.

2. Sustainable and Stylish Merchandise - A variety of eco-friendly products will also be available, such as:
- Suica Penguin Cool Bags (950 yen) – Perfectly designed to fit two chicken bento boxes.
- Suica Penguin Refreshing Towel (1,100 yen) – A towel that cools you down simply by wetting it.

3. Unique Souvenirs
- Suica Penguin Plush (990 yen) – A cute plush that stands upright, perfect as a gift or collection item.
- Suica Penguin Sava Can (594 yen) – A collaboration with the popular Sava Can brand, this healthy canned mackerel makes for a delicious and convenient meal.

4. Fun Accessories - From keychains to bags, there will be many ways to show off your affiliation with the Suica penguin wherever you go:
- Suica Penguin Keychains (1,100 yen each) – Featuring cute designs, perfect for adding to your collection.
- Suica Penguin Eco Bags (1,496 yen each) – Stylish and practical for any outing.

Special Events and Contests


In addition to shopping, guests can participate in the Suica Grand Lottery. Every purchase of 1,500 yen using a Suica card gives you a chance to win fantastic prizes ranging from dining coupons to exclusive Suica merchandise. The more you spend, the higher your chances of winning!

Important Details:


  • - Daily Hours: Open from 10:00 AM to 8:00 PM until the last day, when it closes at 5:00 PM.
  • - Prizes:
- 1st Prize: 20 diners receive a 20,000 yen meal voucher.
- Other prizes include Suica goods and shopping vouchers!

Photo Opportunities


Don’t miss the chance to join one of the Suica Penguin Photoshoots during the festival, held daily at scheduled times.

Upcoming Launches


As part of the festival, exclusive products celebrating the Suica Penguin will also be available, featuring creative designs that reflect the essence of summer fun. For an unforgettable experience, mark your calendar for this vibrant cultural celebration at Tokyo Station!

Whether you’re a local or just visiting, make sure to swing by and immerse yourself in the delightful world of Suica. Enjoy the festival atmosphere, shop for unique items, and create cherished memories with family and friends!


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