Humanz Gains Momentum in Creator Economy with $15M Funding and Strategic Acquisitions

Humanz Advances Creator Economy Through New Funding and Acquisitions

Humanz, the innovative AI platform revolutionizing the creator economy, has recently announced a pivotal funding round of $15 million. This investment comes hand-in-hand with the strategic acquisition of Ubiquitous and Bambassadors, marking a critical step in its expansion plans. The latest funding and acquisitions are set to bolster Humanz's capabilities, especially following a staggering 250% growth in the past year.

Strategic Growth Plan

The new capital investment has garnered support from both returning high-profile investors and new institutional funds. This funding will serve as a catalyst, promoting further investments in AI products and facilitating at least three additional acquisitions anticipated for early 2026. With this round of funding, Humanz has successfully raised a total of $32 million to support its ambitious agenda.

The State of the Creator Economy

The creator economy is evolving rapidly, with AI playing a central role in transforming how platforms operate. Currently valued at an impressive $250 billion, influencer marketing is experiencing significant merger and acquisition (M&A) activity, as various stakeholders—including agencies, platforms, holding companies, and private equity firms—race to enhance their capabilities and capture market share. Humanz stands at the forefront of this trend, expanding its operations since its inception in 2017 across various regions, including Europe, Latin America, South Africa, the Middle East, and the United States. Its U.S. market expansion has been particularly notable, becoming a vital engine for growth.

What Makes Humanz Unique?

Humanz provides a comprehensive operating system that addresses the entire lifecycle of the creator economy. By integrating multiple disconnected tools into a single, scalable infrastructure, the platform enables brands to effortlessly discover and evaluate creators utilizing AI-driven insights. Additionally, it streamlines campaign management, content approvals, payment processing, contract management, and performance tracking through real-time analytics. This approach not only promotes efficient collaboration between creators and brands but ensures ethical practices, transparency in compensation, and data ownership.

Liran Liberman, CEO of Humanz, emphasized, "The creator economy isn't broken. It's just been built on the wrong foundation. With the acquisition of Ubiquitous and Bambassadors, we will strengthen our presence in the U.S. while enhancing our global capabilities, ensuring a unified experience for both creators and brands, from discovery through collaboration to measurable results. With this new funding, we're accelerating our AI roadmap and pursuing additional acquisitions, paving the path to become a category leader."

Synergistic Acquisitions

The acquisitions of Ubiquitous and Bambassadors are particularly strategic, creating synergies that expand Humanz's capabilities within the creator economy. Ubiquitous enhances Humanz's U.S. presence with established brand equity and a robust influencer network, leading to improved operational efficiency. Meanwhile, Bambassadors contributes critical technology, specializing in User-Generated Content (UGC) and performance marketing, thereby providing a performance-driven infrastructure supported by unique APIs and AI that empower marketers and brands to achieve effective results on social media.

Oded Farkash, CEO of Bambassadors, remarked, "We built Bambassadors for brands that prioritize performance and expect clear results, not promises. With Humanz's AI engine and global infrastructure, we've created a comprehensive performance stack that seamlessly links creators with conversion pathways while maintaining full transparency. This is how modern marketing should operate."

Jess Flack Wilson, CEO of Ubiquitous, shared similar sentiments, stating, "By merging our networks and expertise with Humanz's AI-driven framework, we are creating an integrated platform that harmonizes discovery, creativity, and results into one cohesive experience. This partnership signifies a major advancement for the industry, and we’re excited to chart a new course for the creator economy together."

Looking Ahead

With a significant increase in revenue and collaborations, Humanz has supported over 1 million creators, contributing to substantial attributable sales across various partnerships with influential global brands such as Google, L'Oréal, and Unilever. This growth trajectory signals the company's unwavering commitment to redefining collaboration between creators and brands, making a lasting impact in the evolving landscape of the creator economy. Humanz is poised to lead with its innovative solutions, continuously adapting to meet the demands of a rapidly changing industry.

Learn more about Humanz and its offerings on their website: Humanz