TUMI Celebrates the Holiday Season with Its 'Gift Joy' Campaign

TUMI Launches 'Gift Joy' Campaign This Holiday Season

Celebrating Thoughtful Giving

On October 20, 2025, the renowned international brand TUMI unveiled its 'Gift Joy' campaign, a heartfelt initiative celebrating the art of thoughtful gifting and timeless design. As the holiday season approaches, TUMI invites customers to explore a world where craftsmanship meets emotion, ensuring that every gift carries a unique sentiment. This campaign is beautifully framed by the warmth and wonder of the holiday season, encapsulating the essence of connection and care that defines the TUMI brand.

A Tradition of Excellence

As TUMI wraps up its significant 50th anniversary, the brand proudly showcases its legacy through a striking palette of TUMI red and black. These iconic colors symbolize strength and determination, continuing to evolve while staying true to their roots. Featured prominently in beloved collections such as Alpha, Alpha Bravo, Voyageur, and 19 Degree Aluminum, these colors reflect TUMI's commitment to durability and bold design tailored for modern travelers.

Iconic Products for the Season

The red and black combination is reimagined in various signature TUMI pieces, now accentuated with refined details and a vibrant sense of style. Iconic models like the Double Expansion Satchel, Dey Trunk Crossbody, Just In Case™ Tote, Packable Backpack, and Essential Tote embody meticulous craftsmanship and TUMI's dedication to functional beauty, designed for elegance that extends well beyond the holiday festivities.

High-End Craftsmanship

Continuing the celebration of artistry, the 19 Degree Aluminum collection presents an array of premium gifts that encapsulate timeless design and enduring sophistication. From international carry-ons to stylish cigar cases, each item reflects TUMI's pursuit of precision and aesthetics, making them perfect for those who appreciate art in design. Notably, the newly introduced 19 Degree Bar Set offers a luxurious gift for connoisseurs, extending TUMI's iconic design philosophy to cherished moments spent at home.

Gifts That Resonate

Victor Sanz, TUMI's Creative Director, expresses the heart of the campaign: "During the holidays, I love finding gifts that bring genuine joy and purpose to the lives of those around me. The best presents seamlessly fit into everyday life, transitioning from work to travel to home while remaining meaningful long after the festivities end."

Versatile Options for Everyone

The Arrivé collection showcases exceptional styles for him, including the spacious Barker Backpack and medium Larson Backpack, distinguished by polished carbon fiber details inspired by automotive excellence. Complementing these are handcrafted leather options from the Harrison collection, such as Gregory Sling Bag and Griffen Flap Backpack in Burnished Wine Ombré. These pieces highlight a unique tonal depth and character through an artisanal finishing process.

For her, the Olas collection embodies elegant simplicity, blending modern designs with timeless sophistication. In contrast, the Agent collection is tailored for versatile luxury, catering to women who transition effortlessly from desk to dinner. The Belden series features stylish gift items like jewelry cases, passport holders, and wallets with metallic accents, ensuring a festive shine designed to last well into the new year.

Personalization and Meaning

Customization and monogramming play a vital role this season, demonstrating TUMI's belief that true luxury lies in details. Personalized services elevate lifestyle and travel accessories into cherished mementos, as every mark reflects identity and intention—a personal touch that transforms functional designs into deeply personal gifts.

As the holiday season unfolds, every journey begins with a TUMI gift. Explore the full collection in stores and online at TUMI.com, and follow @TUMITravel for inspiration throughout the holidays.

About TUMI

Since 1975, TUMI has crafted essential luxury accessories for business, travel, and world-class performance. The brand aims to enhance and simplify the life of individuals on the move, marrying impeccable functionality with a spirit of ingenuity. For further information, visit TUMI.com and follow them on Instagram, TikTok, Facebook, and YouTube.