#Japan #Tokyo #Mosquito Repellent #Earth Pharmaceuticals #Earth Nomat

Introducing the Earth OH! Nomat

Earth Pharmaceuticals, a prominent player in the insect care market, has officially announced the release of its groundbreaking product, the Earth OH! Nomat. This innovative mosquito repellent does not require electricity, fire, batteries, or pumps to operate—simply place it where you need it, and it will work its magic. With its launch set for February 2, 2026, the Earth OH! Nomat comes in four variants: a 150-day set, a 270-day set, and their respective replacements.

Market Context

The mosquito repellent category represents a significant portion of Japan's insect care industry, accounting for approximately 25% of the market. As consumer demand for effective, user-friendly products rises, Earth Pharmaceuticals is committed to delivering items that enhance user experience and satisfaction. The launch of Earth OH! Nomat aims to meet the needs of consumers looking for easy-to-use solutions to combat mosquito issues.

Unique Selling Points of Earth OH! Nomat

Earth OH! Nomat is designed with a focus on efficiency, usability, and aesthetics. Here are its key features:

1. Ultimate Ease of Use: The concept of “Oh! No!” emphasizes simplicity. With no need for cords, flames, batteries, or pumping, setup is as easy as placing it down. Users only need to twist it left or right to turn it on or off, making it suitable even for homes with pets or babies.

2. Effective Coverage: Ideal for larger spaces, Earth OH! Nomat delivers effective results in rooms up to 12 tatami mats (around 20 square meters). Its dual technology—360° slit structure and multi-filament structure—ensures that the repellent is dispersed effectively across the environment, achieving optimal results in various settings such as living rooms, entrances, and bedrooms. It’s important to use it with windows closed for maximum efficacy.

3. Sleek Design: The product boasts a minimalist and slim design, allowing it to blend seamlessly into any interior decor. Users need not worry about it clashing with their home aesthetics, making it not only functional but stylish as well.

4. Convenience Features: Earth OH! Nomat comes with a “hassle-free notification QR code,” enabling users to easily add refill dates to their calendars. No app downloads or member registrations are necessary, addressing a common frustration with traditional mosquito repellents regarding the lack of clarity about refill times.

Product Specifications

• - Product Name: Earth OH! Nomat 150-Day Set
• - Sales Name: Earth Insect Care MIA2
• - Classification: Pesticide (quasi-drug)
• - Efficacy: Mosquito extermination
• - Contents: 1 dedicated container, 1 insecticide cartridge
• - Price: Open pricing
• - Launch Date/Location: February 2, 2026 / Nationwide

• - Product Name: Earth OH! Nomat 270-Day Set
• - Sales Name: Earth Insect Care MIA4
• - Classification: Pesticide (quasi-drug)
• - Efficacy: Mosquito extermination
• - Contents: 1 dedicated container, 1 insecticide cartridge
• - Price: Open pricing
• - Launch Date/Location: February 2, 2026 / Nationwide

• - Product Name: Earth OH! Nomat Replacement 150-Day
• - Sales Name: Earth Insect Care MIA2
• - Classification: Pesticide (quasi-drug)
• - Efficacy: Mosquito extermination
• - Contents: 1 insecticide cartridge
• - Price: Open pricing
• - Launch Date/Location: February 2, 2026 / Nationwide

• - Product Name: Earth OH! Nomat Replacement 270-Day
• - Sales Name: Earth Insect Care MIA4
• - Classification: Pesticide (quasi-drug)
• - Efficacy: Mosquito extermination
• - Contents: 1 insecticide cartridge
• - Price: Open pricing
• - Launch Date/Location: February 2, 2026 / Nationwide

Conclusion

With the introduction of Earth OH! Nomat, Earth Pharmaceuticals aims to redefine mosquito repellent solutions, combining simplicity with effective performance. This new generation of mosquito control products offers customers a stress-free way to keep their environments comfortable and free from pests. Mark your calendars for February 2, 2026, and be among the first to experience this remarkable innovation.