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Celebrate National Hot Sauce Day with Cholula Extra Hot

On January 22, 2025, Cholula®, the worldwide leader in Mexican hot sauce, revealed a new product just in time for National Hot Sauce Day: the Cholula® Extra Hot. Known for its rich history and delectable taste, Cholula continues to evolve its beloved range of hot sauces. This latest addition promises to kick things up a notch for those who crave an even spicier experience in their meals.

The Evolution of a Family Recipe

The Cholula® Extra Hot is crafted using many of the same signature ingredients that have made Cholula a household name. The recipe remains rooted in tradition, utilizing arbol and piquin peppers alongside a variety of vibrant spices. This extra hot version resonates with the original flavors while enhancing the heat level, making it perfect for those who like their food with a fiery twist. The extra kick in flavor is sure to attract daring heat seekers and those looking to elevate their dishes.

"Our fans have spoken! They took to social media to express their desire for a hotter option, and we've delivered," said Valda Coryat, North America Vice President of Marketing for McCormick Company. "Cholula Extra Hot offers an even bolder taste, ideal for enhancing countless dishes, from eggs and tacos to burritos and side dishes like rice and beans. We want everyone to experience authentic Mexican flavor in new and exciting ways!"

Meeting Consumer Demand for Spice

The launch of Cholula® Extra Hot comes at a time when spicy food trends are rapidly growing, especially among younger generations. In fact, studies reveal that 59% of Gen Z and Millennial consumers enjoy very spicy foods. Cholula recognizes this trend and aims to cater to heat lovers by providing a range of hot sauces with various flavor profiles and heat levels. This expansion ensures that everyone, regardless of their spice tolerance, can enjoy the taste of Cholula.

Since becoming part of the McCormick family in 2020, Cholula has ventured into new product categories, offering Cholula Salsas, world-renowned Taco Seasonings, and even Cholula Frozen Bowls. The brand is dedicated to maintaining its foundation while diversifying its offerings to keep up with consumer preferences. The introduction of Cholula® Extra Hot on grocery shelves this Spring will surely elevate Cholula’s appeal even further.

An Invitation to Spicy Creativity

Cholula Extra Hot is not just another condiment; it serves as an invitation to unleash culinary creativity. It can be effortlessly added to beverages for an unexpected zing or used as a marinade to invigorate grilled meats and vegetables.

Explore the Many Ways to Use Cholula

Whether you are a fan of traditional recipes or experimenting with new culinary fusions, Cholula® Extra Hot is designed for versatility. Here are a few ideas to enhance your meals:

• - Breakfast: Drizzle over scrambled eggs or fried eggs for a morning kick.
• - Tacos and Burritos: Elevate your favorite taco or burrito by adding a few dashes for extra flavor.
• - Soups and Stews: Stir into warm soups and stews to add depth and heat.
• - Marinades: Use as a marinade for meats or tofu for grilling.
• - Dips: Mix into guacamole or sour cream for a spicy twist on classic dips.

With the launch of Cholula® Extra Hot, fans can now explore new dimensions of flavor while indulging in their love for hot sauce. This new addition celebrates the artistry of Mexican cuisine, and it promises to spice up mealtime adventures for years to come. For more information on Cholula products, recipes, and inspiration, visit Cholula.com or follow them on Instagram and TikTok.

So, are you ready to spice things up? Get your taste buds prepared for an unforgettable explosion of flavor with Cholula's newest creation!