Tsukiboshi Foods and Synergy!: Transforming Post-Exhibition follow-up in Just 3 Days

Tsukiboshi Foods and Synergy! Transforming Customer Follow-Up

In the fast-paced world of business, efficient follow-up after exhibitions is critical. Tsukiboshi Foods, a comprehensive food manufacturer with a rich history of 130 years, faced significant challenges in managing the influx of business cards collected during exhibitions. The introduction of Synergy!, a leading marketing SaaS, marked a pivotal change in their operations.

Background: Challenges in Managing Business Cards

Tsukiboshi Foods has been focusing on acquiring new customers through trade shows, but they encountered difficulties in handling the collected business card information efficiently. Their manual process for managing these cards involved using a scanner to read each one individually, followed by laboriously entering conversation details by hand. This traditional method resulted in a dismal data accuracy of approximately 60%, leading to frustration among the staff.

Additionally, the time taken to digitize the business card data and delegate tasks to team members often meant that the initial contact with potential clients was delayed by 3 to 4 business days. This lag resulted in cooling off potential clients' interest and subsequently led to lost business opportunities. Furthermore, due to limited human resources, only the most promising leads were pursued, leaving many prospects unaddressed.

Implementation of Synergy!: Achieving Speed and Coverage

The introduction of Synergy! addressed these persistent issues effectively. By leveraging Synergy!’s customized business card OCR (beta version) and email distribution capabilities, Tsukiboshi Foods was able to transform their post-exhibition operations drastically. Each salesperson could now capture business card data simply by taking a photo with their smartphone, streamlining the data collection process significantly.

Moreover, the platform enabled automatic thank-you emails to be sent on the same day as the exhibition. This ensured that clients received timely communication while their interest levels were still high. Remarkably, the sent emails achieved an impressive open rate of around 60% and a click-through rate between 30% and 40%.

Collective Information Sharing to Enhance Outreach

Previously, the business card lists were accessible only to individual sales representatives, which led to missed opportunities. With Synergy!, the lists are now shared in real-time among all sales staff, ensuring that no potential client goes uncontacted. This comprehensive approach has greatly minimized potential loss of business opportunities.

User-Friendly Features for Rapid Email Creation

Synergy! is designed for ease of use, allowing even those without specialized knowledge to create high-quality emails swiftly. The intuitive design of the email editor frees up precious time previously spent on complicated tasks, allowing focus on building effective relationships with clients.

Conclusion

The collaboration between Tsukiboshi Foods and Synergy! illustrates the transformative power of digital marketing solutions in modern business operations. Synergy! isn’t just a tool; it’s a partner in growth, enabling businesses to connect effectively with their customers while revolutionizing marketing processes. Tsukiboshi Foods can now confidently meet client needs, elevate communication strategies, and secure valuable customer relationships.

For more information about Synergy! and its implementation in Tsukiboshi Foods, visit their showcase page.

About Tsukiboshi Foods

- Company Name: Tsukiboshi Foods Co., Ltd.
- Location: 77 Nishikimachi, Ashikagashi, Tochigi, Japan
- CEO: Gakkou Naganuma
- Business: Manufacturing and distribution of sauces, dressings, noodles, and various condiments.
- Website: Tsukiboshi Foods

About Synergy! Marketing

Synergy! is a cloud-based marketing SaaS launched in 2005 with a strong presence among approximately 5,500 businesses. Its comprehensive features support extensive data management and email distribution tailored to marketing needs. In addition to system provision, Synergy! focuses on ongoing support for clients, helping navigate marketing challenges effectively.