#Japan #Tokyo #wellness #KNOWYOUR #Beauty Charge Renew

KNOWYOUR Introduces Beauty Charge Renew

On June 25, 2026, KYO Corporation, headquartered in Minato-ku, Tokyo, officially launched its new product, Beauty Charge Renew, under the wellness brand KNOWYOUR. This marks the first product release since the brand's rebranding from KNOW YOUR ORIGIN to simply KNOWYOUR earlier this year. The new product line includes both single units and subscription options, with shipping expected to commence in early July 2026. A special pre-order price for a 10-pack subscription, introduced in April, is available until supplies last.

A Shift in Branding

The rebranding to KNOWYOUR in March 2026 aimed to reflect a deeper understanding of women's struggles to find time for self-reflection amidst their busy lives. The previous brand name’s emphasis on “ORIGIN” highlighted the essence of what drives a person. The evolution to KNOWYOUR was driven by the insight that discovering one's origin necessitates confronting oneself intimately. This transformation signifies a commitment to fostering a society where women do not have to abandon their aspirations.

Women face significant changes throughout their lives, including shifts in health and hormonal balance. KNOWYOUR is dedicated to developing products that support women in making authentic choices during these transitions, empowering them to embrace their full potential through self-care.

A Groundbreaking Formula

Beauty Charge Renew is the first product released following the brand's rebranding. Originally slated for an earlier launch, its release was postponed due to challenges in sourcing materials and logistics amid geopolitical issues in the Middle East. However, the development team prioritized delivering a product of uncompromising quality.

After multiple thorough reviews of ingredient selection and formulation balance, the result is a product that is set to establish a new symbolic identity for the brand. Transitioning from the previous Beauty Charge -Femcare-, the enhanced serum features an updated formulation that leverages the original product's successful elements while introducing novel components.

Notably, the human umbilical cord-derived stem cell culture fluid has been replaced with more exclusive human umbilical cord blood-derived stem cell culture fluid. The collagen blend has evolved to include both regular and hydrolyzed collagen for improved effectiveness. Additionally, the new formula introduces Lactobacillus, olive fruit oil, and Centella Asiatica leaf extract for enhanced skin wellness.

Key Ingredients:

• - Human Umbilical Cord Blood-Derived Stem Cell Culture Fluid: These stem cells, sourced from the connection between mother and baby, are gaining attention in the beauty industry for their ability to support skin rejuvenation in aging women.
• - Lactobacillus: This probiotic ingredient, included at a rate of 9%, aids in nurturing skin flora, promoting both beauty and health.
• - Olive Fruit Oil: A long-storied cosmetic ingredient rich in oleic acid and natural moisture, this oil maintains hydration while promoting supple beauty.
• - Centella Asiatica Leaf Extract: Known as CICA, this plant extract is widely incorporated in skincare products to support skin resilience, especially amid drying and external stressors.

A Reflection on Beauty

Yurika Seo, CEO of KNOWYOUR, shared her insights from the past three years of brand evolution. Through various engagements with customers, she realized that many women feel they must give up on their aspirations. Having experienced pregnancies and motherhood herself, she understands the challenges of prioritizing self-care. Beauty Charge Renew embodies her hope for women to dedicate time to themselves, offering a product now available with confidence.

The Beauty Charge Renew is positioned to become a catalyst for women to rediscover their unique beauty.

Product Details

• - Product Name: Beauty Charge Renew
• - Release Date: June 25, 2026
• - Where to Buy: Official KNOWYOUR online store here
• - Delivery Starts: Early July 2026
• - Pricing: All prices include tax and shipping. Single units with 5-pack cost ¥15,100, and 10-pack ¥26,100. Subscription options start at ¥11,000 for a 5-pack to ¥58,300 for a 30-pack, with discounts available for initial subscribers.

For sensitive skin, the product has passed patch testing, although skin reactions may vary among individuals. Check for limited early pricing on the subscription pack available here.

Follow our journey on Instagram: KNOWYOUR Official Instagram.

KNOWYOUR continues to inspire women to embrace their beauty under the brand's guiding message: “Be proud of who you are.”