Keita Takeuchi's New Book on LLMO Sets Amazon Sales Record Before Launch

Keita Takeuchi's New Book on LLMO

Keita Takeuchi, the CEO of LANY Corporation, is set to release his third book, 'Strong LLMO: A Marketing Guide to be Chosen in AI Search', on September 26, 2025. The book is already generating buzz, having soared to the top of Amazon's sales ranking in the Sales & Marketing category two months ahead of its release date when pre-orders began on July 24, 2025.

Overview of the Book

With the rise of generative AI, customer search and purchasing behaviors are undergoing a significant shift. Buyers are increasingly making decisions through dialogues with LLMs (Large Language Models). In this evolving landscape, relying solely on traditional SEO and advertising strategies poses a risk of being overlooked altogether by potential customers.

In response to this challenge, Takeuchi introduces the concept of LLMO (Large Language Model Optimization), a strategic approach to ensure that brands are appropriately recommended by AI systems during customer searches. The book meticulously outlines strategies and tactics essential for embedding one's brand in the AI landscape, thereby enhancing visibility and competitiveness.

Key Themes Covered

The book addresses various pivotal questions for business leaders, including:

- How to update the foundational investment in marketing in the context of AI?
- What new metrics, skills, and frameworks should organizations adopt?

This makes 'Strong LLMO' an essential read for executives and marketing professionals struggling to devise effective brand strategies in the AI era.

Features of the Book

The book's distinct characteristics include:

- Comprehensive explanations of LLMO and its importance.
- Strategies categorized by the type of AI—search-related AI versus conversational AI.
- Practical guidelines designed for reproducibility and application.

It is especially beneficial for those who:

- Are looking for the next steps after SEO and content marketing.
- Need help with branding efforts for their products or services.
- Want to leverage AI search to improve product awareness and sales.

Pre-Order and Early Purchase Benefits

For those embarking on their first journey with LLMO or for management teams considering cross-sectional AI marketing strategies, four exclusive bonuses are available for early buyers:
1. A textbook on LLMO strategies featuring easy-to-understand diagrams that clarify its essence and strategic significance, serving as a basis for internal discussions.
2. An LLMO checklist to self-assess the current state of LLMO readiness and prioritize issues needing attention.
3. A guide on AI Overviews, explaining the AI summary function that appears at the top of Google searches, as well as its implications for businesses and strategies to counteract it.
4. A collection of prompt templates to assist in crafting information that can be accurately understood and recommended by AI, ideal for content creation and FAQ design.

LLMO Office Hours Event

To celebrate the book launch, an LLMO Office Hours event will be held online on September 30, 2025, from 12:30 PM to 1:00 PM. During this session, participants can ask questions in real-time, and Keita Takeuchi will provide insights based on his extensive experience with LLMO.

This is an incredible opportunity to glean practical knowledge and discover nuances you might have missed. Interested parties are encouraged to sign up for the event for deeper comprehension of the book.

About the Author

Keita Takeuchi is the CEO of LANY Corporation, born in Aichi Prefecture in 1994. Upon graduating from Aichi Prefectural University with a degree in English, he joined Recruit Holdings in 2018 to work in digital marketing. After three years focused primarily on SEO for large sites, among other tasks, he founded LANY at just 26 years old in 2020. The company has supported various forms of SEO improvements across a wide range of web media and service sites.

Since 2018, Takeuchi has been sharing his knowledge on social media under the name 'SEO Otaku', and he currently has approximately 20,000 followers on X. His notable publications include 'Strong SEO' and 'Strong BtoB Marketing', both of which rank highly in relevant categories.

You can follow Keita on his social media platforms for more insights: