#Japan #Tokyo #MLB #Japanese Sake #Hakkaisan

Hakkaisan x MLB™ Pop-Up Shop in Shimbashi

In a thrilling collaboration, Hakkaisan Brewery is delighted to announce the opening of "Stand Hakkaisan," a limited-time pop-up shop set to launch on July 14, 2026, in Shimbashi, Tokyo. This unique experience combines the rich culture of Japanese sake with the electrifying world of Major League Baseball™ (MLB). The shop will remain open until December 27, 2026, allowing visitors to fully immerse themselves in the intersection of these two exciting realms.

Located in Shimbashi, renowned as the "birthplace of baseball" in Japan, Stand Hakkaisan serves as a new platform for fans and newcomers alike to experience the flavors and emotions linked to both Japanese tradition and American sports culture. The space will feature MLB highlight films, creating an engaging atmosphere where guests can enjoy Hakkaisan’s MLB collection products, alongside an expansive array of merchandise designed especially for baseball aficionados.

A Unique Retail Experience

Stand Hakkaisan offers a casual standing bar experience, allowing patrons to sip high-quality sake and other offerings while surrounded by MLB-themed decor. Items such as the "Special Junmai Hakkaisan MLB Collection Label," adorned with the logos of all 30 MLB teams, will be available for purchase. Non-alcoholic options like Koji Amazake will also be provided, catering to all preferences. The pop-up represents an effort to show how Japanese sake and sports can beautifully unite, promoting an exciting new way to enjoy both.

The establishment will have seating to accommodate seven guests, promoting a communal atmosphere without the need for reservations. Visitors can relish their drinks while enjoying the vibrant visuals of MLB games, further enhancing the experience of cheering for their favorite teams alongside fellow fans.

The Vision Behind the Pop-Up

Hakkaisan has long sought to advance its mission of making sake a global beverage. With their recent partnership with the Los Angeles Dodgers, the brand’s sake is now celebrated as the team's official sake, enjoyed by countless fans at games. The aim is not solely to provide a drink but to foster connections and evoke the passion of sport combined with the nuanced enjoyment of Japanese sake. Hakkaisan wishes to share these moments with people worldwide, transcending linguistic and cultural barriers.

Stand Hakkaisan was conceived as a sensory space where individuals can appreciate not only the tradition of Japanese sake but also the shared excitement of sports. This pop-up shop in Shimbashi serves as an inviting venue for both the local and international community, encouraging interaction and discovery of Japan’s celebrated brewing culture.

Store Details

• - Store Name: Stand Hakkaisan
• - Operating Period: July 14, 2026 – December 27, 2026
• - Opening Time: July 14, 2026, at 5:00 PM
• - Address: 3-25-22 Shimbashi, Minato City, Tokyo, 105-0004
• - Location: 0-minute walk from Shimbashi Station, JR Uramori Exit (West Side)
• - Business Hours:

- Weekdays: 5:00 PM – 10:00 PM (last order for eat-in at 9:30 PM)
- Weekends & Holidays: 2:00 PM – 8:00 PM (last order for eat-in at 7:30 PM)

• - Closed: Every Monday
• - Seating: 7 seats
• - Reservations: Not Accepted

Please note that business hours and operational dates may change.

About Hakkaisan

Founded in 1922, Hakkaisan Brewery is based in the snowy Niigata Prefecture and is dedicated to crafting premium sake renowned for its balance and clarity. Following their philosophy, the company has expanded its offerings to include shochu, umeshu, craft beer, whiskey, gin, koji amazake, fermented foods, and even cosmetics. Hakkaisan operates under a theme of "rice, koji, and fermentation," aiming to cultivate richness of the heart through the power of creation and fermentation. As part of their global ambition, they have partnered with Brookline Craft Brewery in New York City, engaging in local sake production and striving to elevate sake as a recognized world beverage.

For more details on Hakkaisan and their products, please visit Hakkaisan's Official Website and follow their social media channels for updates.

Contact: For product inquiries, reach Hakkaisan customer service at 0800-800-3865 (on weekdays from 9:00 AM to 5:00 PM).