#USA #Lifeway Foods #Morton Grove #Kefir #ProBugs

Lifeway Foods Expands ProBugs Kefir Line

Lifeway Foods, Inc., a prominent name in the probiotic foods market, has announced an exciting expansion of its beloved ProBugs line. This innovative move involves the introduction of ProBugs Kefir in conventional whole milk pouches, now offered in three delightful flavors appealing to children. This latest product aims to promote better gut health among kids while ensuring affordability and convenience for families.

The new ProBugs Kefir pouches, packaged in the brand's signature no-spill format, will be rolling out to retailers across the nation in the upcoming weeks. Since its inception in 2007, ProBugs revolutionized the children's nutrition market by offering the first-ever pouched probiotic kefir in the U.S. Initially introduced as an organic-only product, ProBugs has now become synonymous with healthy and fun options for kids. It has led to wider adoption of poke pouches within the children’s food segment.

According to recent data from Growth Market Reports, the global market for kids' yogurt pouches reached approximately USD 3.2 billion in 2024. This growth underlines the evolving preferences of consumers and the continuous innovation within the children's dairy category. The market is expected to expand with a compound annual growth rate (CAGR) of 6.1% from 2025 to 2033, ultimately reaching around USD 5.47 billion by 2033. This promising forecast reinforces Lifeway's pivotal role in shaping this category through its visionary products over the years.

By adding whole milk kefir to the ProBugs line, Lifeway seeks to democratize access to gut health for families. The new offerings maintain the high-quality probiotics and bioavailable protein that Lifeway is famous for, while also catering to parents seeking accessible and affordable nutrition options for their children. As the CEO of Lifeway Foods, Julie Smolyansky states, “Our goal has always been to make probiotic-rich foods easy, fun and available to all families.”

The ProBugs Conventional Whole Milk Kefir pouches will feature three tasty, lactose-free flavors: Creamy Orange, Goo-Berry, and Strawnana. Each flavor is crafted to delight young taste buds while offering nutritional benefits. Each pouch is packed with billions of live and active probiotics, providing a solid source of protein and calcium, all in a convenient, squeezable format ideal for on-the-go consumption.

Soon, Lifeway's ProBugs Conventional Whole Milk Kefir pouches will hit the shelves, joining the brand’s already diverse portfolio. This expansion aligns with Lifeway's continuous efforts to innovate and meet the health needs of families everywhere, ensuring that probiotic-rich foods are accessible to everyone.

In addition to the new kefir pouches, Lifeway recently introduced other products like Probiotic Smoothies + Collagen and the Conventional Whole Milk 32oz. product line, further enhancing their range of probiotic-rich foods aimed at supporting overall health for families.

Established as a leading supplier of probiotic, fermented beverages, Lifeway Foods is committed to delivering delicious products that cater to the health needs of consumers. Recognized as one of Forbes' Best Small Companies, Lifeway produces a variety of dairy products including drinkable kefir and various cheeses, with availability extending beyond the U.S. to countries like Mexico, Ireland, South Africa, the UAE, and France. Discover how Lifeway products can contribute to a healthier lifestyle at lifewayfoods.com.