Lowe's Expands Online Marketplace Through Partnership with Mirakl
In its quest to become the foremost destination for home improvement needs, Lowe's has recently announced a major advancement in its online marketplace by partnering with Mirakl, a recognized leader in marketplace technology. This partnership aims to amplify the reach and capabilities of Lowe's Marketplace, which is intended to provide a vast selection of products catering to DIY enthusiasts and professional contractors alike.
Since launching its online marketplace in December 2024, Lowe's has significantly broadened its product offerings. Customers can now access a rich variety of items from trusted third-party sellers, ranging from indoor and outdoor furniture to kitchen appliances, home décor, power tools, and much more. This initiative not only enhances the customer's shopping experience but also allows Lowe's to showcase a wider array of products that complement its existing inventory available both in-store and on its website, Lowes.com.
Lowe's Chief Digital and Information Officer, Seemantini Godbole, underscores the objective behind this latest development, stating, "Lowe's is committed to being the world's most customer-centric omnichannel retailer, which starts by ensuring that customers find the right products and brands for their needs at the right prices." With the leveraged expertise from Mirakl, Lowe's plans to expand its e-commerce environment faster while enabling verified sellers to effectively manage their catalogs on the Lowes.com platform.
The collaboration is not just about expansion; it embodies Lowe's commitment to its customer base. Lowe's Marketplace is designed to offer a diverse range of products that fit various budgets, encouraging homeowners to explore new possibilities for their living spaces. The marketplace will feature products that span from economical options to premium selections, thus meeting a broader range of customer needs. Lowe's Marketplace aims to expand its product categories beyond traditional home improvement goods to include a variety of unique items and specialty products. According to Michael McCluskey, Lowe's Vice President of Marketplace, this move will allow the company to "extend our aisle" and cater better to the preferences of customers, ultimately fulfilling their home improvement aspirations.
One of the salient benefits of Lowe's Marketplace is its integration with the MyLowe's Rewards loyalty program. Members will accrue points on all purchases made through the marketplace, enhancing customer loyalty and driving engagement. Furthermore, the marketplace offers the added convenience of home delivery for all products, and customers can return items purchased online directly to any of Lowe's more than 1,700 physical stores.
To ensure quality and a superior shopping experience, Lowe's has taken careful measures in selecting its marketplace sellers. The sellers range from small businesses to nationally recognized brands, including those already supplying Lowe's. Ongoing performance assessments and product ratings help maintain the high standards associated with Lowe's brand reputation. This partnership with Mirakl not only strengthens the range of products available but also guarantees that the offerings align with the customer experience that has come to be expected from Lowe's over the years.
For those interested in exploring Lowe's extensive online marketplace, a visit to Lowes.com offers a comprehensive view of the available products. Additionally, businesses looking to join Lowe's network as verified sellers can apply via Lowes.com/Marketplace, paving the way for new opportunities and greater variety in product offerings. Lowe's Companies, Inc., recognized as a leader in the home improvement sector with substantial sales and a strong commitment to community support, continues to innovate in ways that meet the evolving needs of its clientele across the United States. With over 83 billion dollars in sales recorded in the fiscal year 2024, Lowe's is well-positioned for sustained growth and customer satisfaction in the future.
Since launching its online marketplace in December 2024, Lowe's has significantly broadened its product offerings. Customers can now access a rich variety of items from trusted third-party sellers, ranging from indoor and outdoor furniture to kitchen appliances, home décor, power tools, and much more. This initiative not only enhances the customer's shopping experience but also allows Lowe's to showcase a wider array of products that complement its existing inventory available both in-store and on its website, Lowes.com.
Lowe's Chief Digital and Information Officer, Seemantini Godbole, underscores the objective behind this latest development, stating, "Lowe's is committed to being the world's most customer-centric omnichannel retailer, which starts by ensuring that customers find the right products and brands for their needs at the right prices." With the leveraged expertise from Mirakl, Lowe's plans to expand its e-commerce environment faster while enabling verified sellers to effectively manage their catalogs on the Lowes.com platform.
The collaboration is not just about expansion; it embodies Lowe's commitment to its customer base. Lowe's Marketplace is designed to offer a diverse range of products that fit various budgets, encouraging homeowners to explore new possibilities for their living spaces. The marketplace will feature products that span from economical options to premium selections, thus meeting a broader range of customer needs. Lowe's Marketplace aims to expand its product categories beyond traditional home improvement goods to include a variety of unique items and specialty products. According to Michael McCluskey, Lowe's Vice President of Marketplace, this move will allow the company to "extend our aisle" and cater better to the preferences of customers, ultimately fulfilling their home improvement aspirations.
One of the salient benefits of Lowe's Marketplace is its integration with the MyLowe's Rewards loyalty program. Members will accrue points on all purchases made through the marketplace, enhancing customer loyalty and driving engagement. Furthermore, the marketplace offers the added convenience of home delivery for all products, and customers can return items purchased online directly to any of Lowe's more than 1,700 physical stores.
To ensure quality and a superior shopping experience, Lowe's has taken careful measures in selecting its marketplace sellers. The sellers range from small businesses to nationally recognized brands, including those already supplying Lowe's. Ongoing performance assessments and product ratings help maintain the high standards associated with Lowe's brand reputation. This partnership with Mirakl not only strengthens the range of products available but also guarantees that the offerings align with the customer experience that has come to be expected from Lowe's over the years.
For those interested in exploring Lowe's extensive online marketplace, a visit to Lowes.com offers a comprehensive view of the available products. Additionally, businesses looking to join Lowe's network as verified sellers can apply via Lowes.com/Marketplace, paving the way for new opportunities and greater variety in product offerings. Lowe's Companies, Inc., recognized as a leader in the home improvement sector with substantial sales and a strong commitment to community support, continues to innovate in ways that meet the evolving needs of its clientele across the United States. With over 83 billion dollars in sales recorded in the fiscal year 2024, Lowe's is well-positioned for sustained growth and customer satisfaction in the future.
Topics Consumer Products & Retail）
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