#Japan #Tokyo #70th Anniversary #Fujita Kanko #Dream Initiatives

Fujita Kanko Corporation Marks 70 Remarkable Years

Fujita Kanko Corporation, headquartered in Tokyo and led by President Nobunori Yamashita, proudly celebrates its 70th anniversary today, November 7. Since its establishment in 1955, the company has aimed to create a rich, fulfilling society, and this milestone is a testament to the support from valued customers and partners.

To express gratitude to everyone who has supported its journey, Fujita Kanko has been rolling out various anniversary campaigns since January. Let’s take a closer look at some of these remarkable initiatives:

Dream-Fulfilling Campaign: “We Will Make Your Dream Come True”

In a unique initiative, Fujita Kanko invited customers to share their dreams, resulting in over 900 submissions. To commemorate the 70th anniversary, they selected seven dreams to be realized, of which five have already been completed. The remaining dreams are set to be fulfilled by the end of November.

Dream 1: “I Want to Experience Being a Zookeeper!”

Location: Shimoda Aquarium, Shizuoka Prefecture
This dream came from a high school student who, inspired by a childhood visit to the Shimoda Aquarium, aspires to be a zookeeper. Over two days, the student got hands-on experience working alongside professionals, nurturing their passion for marine life.
Visit Shimoda Aquarium

Dream 2: “I Want to Surprise My Grandparents by Cooking with a Chef”

Location: Hotel Chinzanso Tokyo, Bunkyo, Tokyo
The child of a couple who ran a vegetable shop kept this surprise a secret. Together with a chef, they prepared a special course meal to express gratitude towards their retiring parents.
Visit Hotel Chinzanso Tokyo

Dream 3: “I Want to Surprise My Kind Mother-in-Law”

Location: Hakone Kowakien Ten-yu, Hakone, Kanagawa
This family aimed to fulfill their beloved mother-in-law's wish to visit a hot spring. Dressed in staff uniforms, the family staged several surprises during check-in to make the day unforgettable.
Visit Hakone Kowakien Ten-yu

Dream 4: “I Want to Experience Cleaning a Suite Room”

Location: Hotel Chinzanso Tokyo, Bunkyo, Tokyo
A young individual who works in a ryokan’s beverage department expressed an interest in the cleanliness of high-end hotel suites. With the guidance of a cleaning professional, they experienced bed-making and cleaning firsthand.
Visit Hotel Chinzanso Tokyo

Dream 5: “I Want to Design Window Art for Yokohama Sakuragicho Washington Hotel”

Location: Yokohama Sakuragicho Washington Hotel, Yokohama, Kanagawa
Emerging from challenging times as a medical worker during the pandemic, this individual utilized their talent to generate warmth through art, aiming to spread smiles across the Yokohama Minato Mirai area.
Visit Yokohama Sakuragicho Washington Hotel

For more details on these dreams, visit the official page.

Fujita Kanko Quiz: “Invitation from Hoteliers”

Fujita Kanko launched an engaging quiz, featuring questions about typical hotel scenarios and the company’s history. The quiz consists of an introductory level with three categories—Culture, Experience, and History—and an advanced level. Successful participants in the advanced level are eligible for exciting prizes, including stay vouchers to Hotel Chinzanso Tokyo and Hakone Kowakien Ten-yu. Take the quiz here.

Fujita Kanko’s 70-Year Chronicle

Fujita Kanko compiled a company history that includes highlights from its past and developments over the last ten years, showcasing the company’s efforts toward growth. Additionally, a special dialogue between author Jun Ikeido and President Yamashita sheds light on what is necessary for continued corporate growth in a changing world.
Discover the history on the chronology page.

Business Idea Contest 2025

In pursuit of sustainable growth, Fujita Kanko invites university and graduate students to propose innovative business ideas. The winning team will receive a stay voucher for Hotel Chinzanso Tokyo. For more information, visit the contest page.

In conclusion, Fujita Kanko Corporation's commitment to its heritage while looking forward to innovative future endeavors exemplifies its dedication to continue serving its guests, creating undeniable memories for years to come.