HATTRICK and Alvark Tokyo's Unique Upcycled Sacoche Initiative
In an exciting partnership, HATTRICK, managed by Valuence Japan, and Alvark Tokyo, a professional basketball team based in Shibuya, Tokyo, are thrilled to announce the launch of an upcycled sacoche, which will go on sale starting April 10, 2025. This innovative product utilizes the uniforms from the 2023-24 season, transforming them into stylish and functional handbags that fans can proudly carry during games.
Alvark Tokyo, a part of the B.LEAGUE, has been actively advancing social responsibility initiatives under its project 'ALVARK Will' since 2021. The organization is particularly focused on environmental issues, championing various campaigns aimed at achieving carbon neutrality. During March 2025, the team plans to implement ten specific activities under the 'Carbon Neutral Action Strengthening Month,' making strides in collaboration with fans and companies to tackle pressing environmental concerns. For detailed insights into these efforts, visit
Alvark's official page.
Simultaneously, HATTRICK has also made environmental sustainability a priority through its various initiatives. They have been collaborating with sports teams, artists, and movie production companies to facilitate upcycling projects, including auctions that aim to repurpose waste materials into valued items. This collaboration exemplifies how two organizations committed to social responsibility can work together to create something meaningful.
Beginning April 1, 2025, the 'Alvark Tokyo Upcycle Auction' has been prominently showcased through HATTRICK Auction, where the exclusive sacoche is offered. Each piece features a unique design and comes with the personal signature of Alvark Tokyo players, making it a collector's item. The auction has generated significant interest among fans, and now the sacoche will be available for a limited time through HATTRICK Members after the auction's conclusion.
The sales period runs from April 10 (Thursday) at 12:00 PM until April 20 (Sunday) at 11:59 PM. The price for the upcycled sacoche has been set at 9,900 yen (including tax). As each item is handmade, there's a possibility of slight variations in the finished product, adding to its unique charm. For more details and to make a purchase, please check the HATTRICK sales page
here.
Through these initiatives, HATTRICK continues to pursue solutions for environmental issues and aims to establish new cycles within the community. The objective is to connect with fans and locals creatively, ensuring a more sustainable future. Moreover, the organization is committed to adding value to materials that would otherwise be discarded, striving to contribute to the formation of a circular economy.
About HATTRICK
HATTRICK, under Valuence Japan, operates with the mission of co-creating a sustainable future for challengers. Their offerings include the HATTRICK Auction, showcasing rare items associated with challengers, and the HATTRICK Members, a direct-to-consumer platform that connects challengers and fans. This innovative service not only supports athletes and artists but also cultivates a shared value between fans and challengers.
About Alvark Tokyo
- - Founded: 2016
- - CEO: Kunihiko Hayashi
- - Headquarters: 1-4-18 Korakuen, Bunkyo City, Tokyo
- - Business: Operations of a basketball club and related activities
- - Website: Alvark Tokyo
About Valuence Japan Inc.
- - Established: September 10, 2019
- - CEO: Shinsuke Sakimoto
- - Location: 5-6-19 Minami-Aoyama, Minato City, Tokyo
- - Business: Buying and selling of branded goods, precious metals, and jewelry
Valuence Japan is a group company of Valuence Holdings, which is listed on the Tokyo Growth Market (Stock Code: 9270). Find more on
their website.