#USA #Chicago #Private Equity #Ajust Design #Oleksandr Khudekovskyi

Ajust Design Elevates Private Equity Strategies

Ajust Design has taken a significant step in the private equity sector by unveiling a strategic communication consulting practice, aimed at enhancing brand positioning and fundraising efforts for private equity and alternative investment firms. As competition for capital intensifies, particularly following a notable decline in global fundraising numbers, this new service addresses the evolving landscape of investment dynamics.

The Context of Change

In 2024, the private equity fundraising market experienced a significant downturn, with a 30% decline that brought the total to $680 billion. This trend marks the third consecutive year of reduced fundraising, leading to an alarming concentration of capital that favors only the most experienced fund managers, particularly those overseeing mega funds that exceed $5 billion. In this environment, establishing a strong brand identity is not just beneficial; it has become crucial for attracting potential investors and differentiating firms from their competitors.

New Leadership and Vision

To spearhead this initiative, Ajust Design appointed Oleksandr Khudekovskyi as Chief Marketing Officer for Communication Strategy. Khudekovskyi, who brings six years of extensive experience in brand strategy across various tech sectors such as cybersecurity, AI, and fintech, aims to integrate brand strategy with design execution. His vision aligns with the growing recognition within the industry that effective brand positioning is integral to fundraising success.

Bridging the Gap in Brand Understanding

Research conducted by Interbrand reveals that a staggering 76% of investment analysts recognize the substantial impact a brand can have on a company's valuation, ranking it just behind financial performance forecasts. However, only 10% of these analysts possess a profound understanding of the brand positioning of the firms they evaluate. This disconnect highlights a critical gap that Ajust Design aims to bridge by offering their new service.

Holistic Approach to Brand Strategy

What sets Ajust Design apart is their full-spectrum approach, which amalgamates strategic positioning, messaging frameworks, stakeholder communications, and visual identity into a comprehensive package. Instead of treating design and strategy as isolated processes, Ajust emphasizes their interdependence, ensuring that branding informs design choices right from the outset. Khudekovskyi stated, "Private equity firms are increasingly recognizing that strong brand positioning isn't just a marketing exercise—it's a strategic asset that impacts fundraising success and investor confidence."

Future Expansion and Specialization

Furthermore, Ajust Design is planning to bolster its team and introduce specialized services such as content strategy and narrative development. As the private equity landscape continues to evolve, these services will offer clients the tools needed to refine their narratives and strengthen their market positions.

About Ajust Design

Founded as an independent studio in 2024, Ajust Design has rapidly established itself as a leading player in the branding space, having collaborated with over 40 private capital firms across North America and Europe. Headquartered in Chicago and Warsaw, the firm combines global design perspectives with expertise in alternative asset management, providing solutions that encompass brand design, digital experiences, and investment communications.

For more information about Ajust Design and their new services, please visit ajust.design.