Calvados Boulard Celebrates 200 Years with a Bold Packaging Redesign

A Celebration of Legacy: Calvados Boulard's New Packaging Design

As Calvados Boulard approaches its significant milestone of 200 years, the brand has taken a bold step in redesigning its packaging—a move that beautifully encapsulates its rich heritage while embracing modernity. This new look not only pays homage to the storied history of the Maison de Calvados Pays d'Auge but also aims to captivate a new generation of customers.

A New Look for a Classic Spirit

The redesigned packaging represents a daring reinterpretation of the brand's identity. The striking visual elements of the new packaging immediately catch the eye, showcasing a stunning contrast between a matte black neck, reminiscent of classic frosted bottles, and a radiant golden liquid, which symbolizes the spirit's premium quality and craftsmanship.

One of the standout features of this new design is the prominent golden accents and the iconic square white label, an emblem of Calvados Boulard that has been in place since the 1970s. This blend of heritage and innovation is not just an aesthetic choice; it is a thoughtful reimagining that aims to resonate with consumers who appreciate the fine balance of tradition and contemporary flair.

Enduring Quality and Craftsmanship

According to Serge Der Sahaguian, the CEO of Spirit France Diffusion, “We are particularly proud to present this captivating new packaging to celebrate the brand's 200 years. This carefully conceived redesign reflects our commitment to uphold Calvados Boulard's legacy for the next two centuries.”

The history of Calvados Boulard is a narrative rooted in passion and masterful craftsmanship. Since its inception in 1825 in Normandy, the brand has focused on producing exceptional spirits. The apples used to create Calvados are meticulously harvested, pressed, and distilled using traditional pot stills—a practice that underscores the brand's dedication to authenticity and quality.

The brand pioneered double distillation in the Pays d'Auge region, earning a reputation for excellence that has endured over time. Whether enjoyed neat or in cocktails, Calvados Boulard represents an unparalleled artisanal expertise that invites enthusiasts and newcomers alike to discover the true essence of this exquisite spirit.

Looking Ahead

As Boulard embarks on the next chapter of its storied existence, the redefined packaging serves not only as a celebratory mark of its history but also as a statement of intent for future endeavors. The brand's commitment to quality, sustainability, and innovation will remain at the forefront of its production ethos, allowing it to thrive in the ever-evolving spirits market.

In conclusion, Calvados Boulard's new packaging is more than just a striking visual redesign; it is a bold affirmation of the brand’s lineage and future. Passionate aficionados and casual drinkers will undoubtedly find every pour mirrors the care and dedication that has been poured into the Boulard tradition for two whole centuries.

To learn more about this exquisite creation, visit Calvados Boulard's official site.