#USA #San Francisco #Conservation #Jane Goodall #Brilliant Earth

Honoring a Legacy: Beth Gerstein on Jane Goodall

In a heartfelt message to her community, Beth Gerstein, the Co-Founder and CEO of Brilliant Earth, expressed her profound sadness over the passing of her friend and collaborator, Dr. Jane Goodall. Gerstein’s reflections reveal the deep admiration she holds for Goodall’s unyielding passion for nature and the incredible impact she had on the world.

Jane Goodall was more than a pioneer in primatology; she was an inspiration to generations devoted to environmental conservation. Known for her empathetic approach to studying chimpanzees, she transformed not only our understanding of these animals but also our relationship with nature.

Gerstein remembers her first encounter with Jane. It was a moment that forever changed her perspective. Seeing Jane’s influence on her peers—business leaders and global figures alike—left Gerstein in awe. In meetings filled with powerful personalities, she witnessed the unique ability Jane had to evoke deep emotions, often leaving even the most confident individuals speechless. This was not just because of her accomplishments but also her profound authenticity and kindness.

Just last week, Gerstein had the opportunity to share the stage with Jane in New York during a fundraising event for the Jane Goodall Institute, coinciding with the launch of a new jewelry collection. Recalling that vibrant moment, she emphasized Jane’s unwavering curiosity and commitment to her cause, attributing much of her own inspiration to the wisdom Jane imparted during their collaborations.

"She taught me that true leadership is about inspiring action from within," said Gerstein, underscoring how Jane’s guidance will continue to shape her leadership at Brilliant Earth.

Their partnership extended beyond friendship; it was a mission shared with a vision to create meaningful change. Understanding the urgency of conservation efforts, Brilliant Earth has pledged to donate 100% of the net proceeds from the Jane Goodall collection to the Jane Goodall Legacy Foundation Fund. This generous contribution is aimed at bolstering critical conservation projects that align with Jane's lifelong work.

Gerstein concludes her message by sending thoughts and prayers to all who were touched by Jane Goodall's extraordinary legacy. She recognizes that Jane's impact transcends the personal; it reverberates through communities across the globe.

Brilliant Earth, founded on principles of sustainability and ethical sourcing, remains committed to transforming the jewelry industry while honoring the values championed by Goodall. Headquartered in San Francisco, this global leader has seen immense growth, reporting net sales of $422 million in 2024 and maintaining a positive Adjusted EBITDA for 15 consecutive quarters since its public debut in 2021. As they expand, with 42 showrooms across the United States and customers in over 50 countries, their commitment to social responsibility and environmental integrity guides every step.

The memory of Jane Goodall will undoubtedly live on through the ongoing efforts and shared missions of those she inspired, including the team at Brilliant Earth. She has taught us that our bonds with nature require nurturing, respect, and active participation in its preservation. In honor of her legacy, the world must continue to listen, learn, and act, ensuring that Jane's dreams for a healthier planet are not just aspirations but realities for future generations.