Minimal's 7th Anniversary
2026-06-30 01:55:01

Celebrating Seven Sweet Years: Minimal's Anniversary Events at Yoyogi Uehara

Celebrate Seven Years of Minimal's Artisan Chocolates



Minimal, a specialty chocolate shop founded by βace Inc. in Shibuya, Tokyo, is celebrating the seventh anniversary of its Yoyogi Uehara location with an exciting month-long event starting July 1, 2026. This anniversary celebration features four unique initiatives designed to thank loyal customers and highlight their exquisite chocolate offerings.

Exclusive Anniversary Dish: 7-Flavor Chocolate Plate


The highlight of the anniversary is the Limited Edition 7-Flavor Chocolate Plate, allowing patrons to indulge in an array of seven luxurious chocolate cakes, offered in half-size portions for a delightful tasting experience. At the center of the plate lies Minimal’s signature chocolate, accompanied by various flavors, giving everyone the chance to explore the richness of cacao. Priced at 2,250 yen (including a drink), this plate will be available exclusively at the Yoyogi Uehara store from July 1 to July 31, 2026.

Reviving the Fresh Mint Chocolate-Mint Sweets


This year, for the first time, Minimal will reintroduce its beloved Chocolate-Mint Sweets made with fresh mint from the reputed Niikura Farm, known for its high-quality herbs. These treats, free from artificial coloring, deliver a pure mint flavor that adults can appreciate. Offered as a frozen dessert as well, the chocolate-mint ice cake promises to be a refreshing addition to summer treats. The price for the Raw Chocolate-Mint Gâteau is 3,990 yen, available from July 1 until stock lasts.

Assorted Gâteaux for Every Palate


As part of the anniversary, Minimal will launch the Chocolate Gâteau Assortment Set consisting of two varieties of sliced gâteau, perfect as gifts or for personal enjoyment. Combining a soft, melt-in-your-mouth texture with a rich baked version, this box offers a convenient way to enjoy Minimal’s diverse flavors at home for 3,400 yen. This assortment will be available starting from July 1.

Special Evening Events: Yoruminimal


Adding to the festivities, Minimal is expanding its popular night event, Yoruminimal, which typically occurs twice a month, to four evenings in July. Customers can revel in a serene evening atmosphere while enjoying chocolate pairings with curated drinks. Unique themes will be presented each week, including special selections of Japanese sake. The evenings will operate from 5 PM to 10 PM on July 10, 17, 24, and 31.

The Craft Behind Minimal Chocolates


Minimal prides itself on quality, sourcing cacao from various regions around the world. With a team of skilled chocolatiers dedicated to craftsmanship, each piece is handcrafted, reflecting their philosophy of simplicity and extracting the finest flavors from top-notch ingredients. Their sustainable production practices and commitment to quality have earned them numerous accolades, including over 112 awards in international chocolate competitions.

Locations


Minimal's locations include:
  • - Minimal Tomigaya (Shibuya): 2-1-9 Tomigaya, Shibuya, Tokyo
  • - Minimal The Baking Yoyogi Uehara: 1-34-5 Uehara, Shibuya, Tokyo
  • - Patisserie Minimal Soshigaya Okura: 8-8-24 Kinuta, Setagaya, Tokyo
  • - Minimal The Specialty Azabudai Hills: 5-8-1 Toranomon, Minato, Tokyo
  • - Minimal The Edition Sengawa: 3-1-17 Sengawa, Chofu, Tokyo

With a thriving community and a deep commitment to quality and sustainability, join Minimal in celebrating seven years of remarkable chocolate experiences at the Yoyogi Uehara store this July!


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Topics Consumer Products & Retail)

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