#USA #Los Angeles #Fashion #REVOLVE #BELLEMINT

REVOLVE and Muus Collective Unite the Worlds of Fashion and Gaming with BELLEMINT

In a groundbreaking move, REVOLVE Group (RVLV) has teamed up with Muus Collective, Inc. to launch BELLEMINT, a revolutionary mobile game that integrates fashion styling with online shopping. This innovative platform is designed to engage Millennials and Gen Z users, who are increasingly looking for immersive shopping experiences that extend beyond traditional retail.

A Game-Changer in Fashion Retail

BELLEMINT combines interactive gameplay with the accessibility of real-world shopping, allowing users to explore and engage with REVOLVE's extensive portfolio of trendy brands. Initially launched in the U.S., BELLEMINT has now gone global, inviting fashion aficionados from around the world to participate. The game has shown exceptional traction, boasting an astonishing average daily playtime of 30 minutes, predominantly among a female user base. Of note, 51% of players fall within the 18-24 age group, voicing that it aligns closely with REVOLVE's target demographic.

Exclusive Benefits for Players

As BELLEMINT's exclusive retail partner, REVOLVE is providing players unique advantages, such as the ability to link their REVOLVE Loyalty accounts for exclusive points and bonuses. For the first three months, players can earn double loyalty points on qualifying purchases made through the game. Additionally, those who reach level 6 will receive a special discount code for 20% off their next order on REVOLVE.com. These features aim to deepen the relationship between the digital and real-world shopping experiences, making the game not just fun, but beneficial.

Engaging Features for Users

Users, affectionately known as Stylists, can create their own virtual avatars, experiment with fashion looks, and participate in daily styling challenges. The game encourages personal expression and interaction, allowing players to give and receive feedback on styles curated by others. This extensive engagement results in over 1.4 million looks styled within the game, showcasing a diverse array of clothing items—primarily dresses, but also featuring tops, skirts, and pants from top-performing brands like Lovers + Friends.

Bridging Fashion Consulting and Retail

This integrative model not only promotes REVOLVE's dressing styles but also taps into the growing market trend where consumers seek centralized platforms to discover fashion inspirations—often sparked by influencers on social media. Fashion enthusiasts can curate their looks, engage with friends for input, and easily transition from inspiration to purchase. This one-stop-shop approach opens up new marketing avenues, especially in the realm of mobile gaming.

Insights from Industry Leaders

Industry leaders are optimistic about this innovative approach. Sarah Fuchs, Co-Founder of Muus Collective, expressed her excitement about connecting with audiences globally while maintaining a focus on inclusivity, designing avatars with diverse features that resonate with REVOLVE's offerings. Michael Mente, Co-Founder of REVOLVE, emphasized the strategic integration of their loyalty program into the gaming experience, further enhancing customer engagement.

Future Perspectives

BELLEMINT is positioned as a trailblazer in the fashion retail landscape, revolutionizing how brands interact with their consumers. With user-friendly features and the ability to sweep from gaming to shopping seamlessly, REVOLVE anticipates a future where engagement through such platforms becomes the norm. This launch marks just the beginning of a partnership that thrives at the intersection of creativity and commerce, promising further updates and enhancements as the game evolves.

For more information on BELLEMINT, download it from the App Store or Google Play, and experience the future of fashion today!