#Japan #marketing #Tokyo #Brand Strategy #EC Sales

Unlocking the Secrets to Building a Hit Brand

In today's highly competitive environment, merely crafting a good product isn't enough to captivate consumers. As we witness a surge of imitation in e-commerce markets and relentless shifts in trends, the key differentiator for product success lies in the preparation made before selling begins. This webinar, titled "Unlocking the Secrets to Building a Hit Brand," is set to take place on July 3rd, 2025, from 1:00 PM to 3:30 PM.

We will dissect the essential steps of creating, promoting, generating buzz, and selling your brand. Each phase will be detailed to reveal the strategic points that can be a game changer in turning a product into a bestseller. Participants will learn about the real path to sales, complemented with case studies and insights into successful strategies needed at every step of the process.

Key Learning Outcomes

1. Transforming Individual Insights into Hit Products: Learn how to begin brand conception through N1 analysis, turning your unique ideas into marketable products.
2. Testing Products in Prime Locations: Understand how testing sales in major commercial areas like Shibuya, Shinjuku, and Ikebukuro can open new avenues for distribution.
3. Maximizing PR Impact: Discover modern media strategies and examples of PR frameworks that can amplify your product's visibility.
4. Creating Buzz Through Social Media: Learn the art of designing engaging SNS campaigns using influencer marketing, sampling, and X campaigns to drive conversation around your product.
5. Optimizing E-Commerce Operations: Gain insights into techniques that can increase your conversion rates and customer engagement on your e-commerce platforms.

Ideal Participants

This webinar is perfect for:

• - Individuals grappling with product or service development and conceptual planning.
• - Those wishing to test new offerings in the market with minimal risk or looking to penetrate wholesale distribution channels.
• - Marketing professionals aiming to enhance brand recognition through effective PR strategies.
• - Anyone interested in leveraging social media to generate buzz and convert discussions into sales.
• - E-commerce operators striving to improve customer acquisition and purchase rates.

Speaker Lineup

• - Masumi Takakura, Neo Marketing: As the Marketing Planner and Manager, Masumi will share insights on research-led brand concept creation.
• - Kazuki Kawamura, CAMPFIRE: With extensive experience in marketing and event management, Kazuki will focus on crowdfunding strategies for testing and selling new products.
• - Koki Sugimoto, PRIZMA: Koki will discuss PR strategies that can double your brand's recognition through innovative media exposure.
• - Kaoru Tsuji, Rice Curry Plus: Kicking off the conversation about social media strategies, Kaoru will unveil the latest trends in community marketing.
• - Shusaku Uchida, Kikorra: With a robust background in sales and marketing, Shusaku will emphasize collaboration with stakeholders in e-commerce.

Seminar Details

• - Date: July 3, 2025
• - Duration: 150 minutes
• - Fee: Free
• - Format: Online (Zoom)
• - Registration: Interested participants should complete the registration form to secure their spot. A viewing link will be sent in advance of the event.

Registration Link

Registration Here

This event promises actionable insights across all phases of brand strategy, providing attendees with the tools to capitalize on market trends and consumer behavior. Join us and explore the strategies that lead to undeniable success in the crowded e-commerce landscape!
You'll have the chance to ask questions during the Q&A session after the presentations, or you may opt to attend specific sections of interest. We encourage participation and look forward to seeing you there!