#Japan #Tokyo #GOKUMIN #Ur.Salon #WEHealth2026

Women Empowerment Event WEHealth2026: Hygiene Concerns and Self-Care Solutions

On March 8, ahead of International Women’s Day, KURUKURU's life beauty brand Ur.Salon and bedding brand GOKUMIN participated in the 6th WEHealth2026 empowerment event. This gathering focused on women’s health, highlighted by statistics revealing that 76% of female attendees expressed concerns about hygiene in evacuation centers. The event was held from March 6 to March 7, 2026 at the WITH HARAJUKU 3F HALL, attracting over 2,300 participants.

Event Overview

The theme of the 6th WEHealth2026 was “Choose to Empower Yourself.” Designed as a platform for women to discover options that can help them develop their health, mind, and careers, the event introduced the ‘WEHealth INSIGHTS’ section. It focused on important topics delivered from a woman’s perspective, including a special feature on “Disaster Preparedness and Women’s Health” in commemoration of the 15th anniversary of the Great East Japan Earthquake.

Highlighting Self-Care in Emergency Situations

Ur.Salon aimed to show how their high-function hair dryers and facial cleansing brushes can not only enhance daily quality of life (QOL) but also maintain hygiene and mental wellness during emergencies. GOKUMIN showcased bedding solutions tailored for disaster scenarios, emphasizing the importance of maintaining a wholesome sleep environment during such times.

On-Site Experiences

Speed Dry Comparison Demonstration

At the event, Ur.Salon displayed multiple innovative products, including the flagship Premium Beauty Dryer 01 and the Jet Monster Micro Dryer 02, which boasts high airflow for quicker drying. The speed dry demonstration allowed attendees to witness firsthand the difference in drying time compared to regular hair dryers, highlighting the product's benefits in reducing both daily time and potential damage to hair, which is especially valuable during evacuation scenarios where water is scarce.

One-Stroke Hair Styling

In another booth demo, the Ultra Straight Hair Iron showcased its effectiveness with just a single pass over a wig. Attendees were able to witness the impressive results without needing a mirror, making it a practical tool even in the constrained environment of an evacuation center, promoting the concept of self-care and stability in stressful situations.

Cozy and Safe Sleeping for Infants

GOKUMIN's Hug Nest was presented to resemble an evacuation sleeping arrangement, illustrating the reality for mothers with infants. Designed to provide secure spaces for nursing, co-sleeping, and preventing falls, it addresses the critical issue of safe sleeping environments in emergencies. Attendees could appreciate how the product's compact design makes it both portable and effective. This representation conveyed an instinctual sense of security for parents wanting to protect their children during challenging times.

Featured Products

• - Premium Beauty Dryer 01: Weighing only 360g, this powerful hairdryer combines efficiency with a low-temperature drying that minimizes heat damage. Product URL

• - Jet Monster Micro Dryer 02: This compact dryer reduces drying time by up to 50% and features adjustable settings for all hair types. Product URL

• - Facial Brush 02: An electric facial brush equipped for cleansing, skincare, and thermal treatment, which fits conveniently in travel. Product URL

• - Ultra Straight Hair Iron: Adapting quickly to various hair types, this iron provides an effortless way to achieve sleek hair. Product URL

• - Hug Nest: Designed in collaboration with mothers and midwives, this 2-way bed-in-bed prototype ensures comfort and protection for infants. Product URL

Future Directions

KURUKURU aims to continue expanding its reach with Ur.Salon, presenting beauty appliances within a wellness context to emphasize the importance of self-care in daily life. With GOKUMIN, it seeks to pair societal needs with bedding solutions to communicate the value of quality sleep, showcasing initiatives that will help make the statement, “Living well through sleep preparation,” resonate with more people.

The commitment to enhancing personal well-being and safety in both everyday life and emergencies remains KURUKURU’s priority as it fosters innovation and support in women’s health discussions, breaking boundaries to ensure that self-care becomes a seamless part of life, both at home and during crises.