HWA and BINGO Sports
2025-06-27 01:26:09

HWA AG and BINGO SPORTS Forge Partnership for Asian Expansion

HWA AG and BINGO SPORTS Partnership Announcement



In a significant move for the automotive industry in Japan and beyond, HWA AG, founded by Hans-Werner Aufrecht, co-founder of AMG, has officially partnered with BINGO SPORTS. This collaboration aims to enhance their market presence in Japan and other parts of Asia, with BINGO SPORTS acting as the official distributor.

The Legacy of the HWA EVO



As part of this partnership, HWA is excited to unveil the 'HWA EVO,' a modern reinterpretation of the legendary 'Mercedes-Benz 190E 2.5-16 Evo II.' Known for its triumphant history in the Deutsche Tourenwagen Masters (DTM), HWA has long stood at the forefront of motorsports, developing limited-production road cars that echo the spirit of racing.

The HWA EVO pays homage to the iconic 'Evo II,' combining classic design elements from the early 90s with cutting-edge technology. This model represents a fusion of the past, present, and future in car design and performance.

Insights from Leadership



Shinji Takei, CEO of BINGO SPORTS, expressed his enthusiasm for the partnership: "HWA commands immense respect from everyone who understands motorsports and engineering. Their capabilities and racing tradition are unparalleled. We are honored to bring the esteemed HWA brand and the anticipated HWA EVO to Japan."

Martin Markus, CEO of HWA, commented, "The partnership with BINGO SPORTS is a natural progression in our global expansion. Japan is a crucial market for HWA, and BINGO SPORTS has developed a profound understanding of high-performance cars and cultivated strong relationships with collectors in the region. They are perfectly suited as ambassadors of the HWA brand."

Additionally, HWA CTO Gordian von Schöning noted, "BINGO SPORTS’s ability to build strong relationships with collectors clearly demonstrates the business level HWA aspires to achieve. The engineering of the HWA EVO is comparable to, or even surpasses, that of the world’s leading high-performance brands. It will fit seamlessly with the cars our customers are accustomed to."

The HWA EVO: A Testament to Precision Engineering



The HWA EVO merges the illustrious past of HWA AG with contemporary advancements in automotive technology. Drawing from the legendary legacy of the 'Mercedes-Benz 190E 2.5-16 Evo II,' this model symbolizes the ideal balance of design and performance. Based on the 'Mercedes-Benz W201 series,' the HWA EVO captures the essence of past motorsport heritage while integrating the latest innovations.

Established in 1998 in Affalterbach, Germany, HWA AG has dedicated itself to a diverse range of projects spanning from motorsports to precision engineering. HWA is known for its expertise in creating successful motorsports teams and has a wealth of experience in high-performance car development. The company employs cutting-edge motorsport technology, alongside relevant development, support, and logistics services for a variety of global automotive OEMs and sustainability projects.

As this exciting partnership unfolds, enthusiasts and collectors can look forward to what the future holds for HWA AG and BINGO SPORTS in the vibrant automotive landscape of Asia.


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Topics Consumer Products & Retail)

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