#Japan #Tokyo #RealmyU #M-YOU #CChannel

The Birth of RealmyU: A New Era of Live Commerce

In June 2025, a groundbreaking partnership between C Channel Inc. and M-YOU Inc. has arrived, marking the formation of RealmyU, a live commerce label that specializes in the beauty and lifestyle sectors. C Channel is known for its expertise in SNS marketing, led by President Akira Morikawa, while M-YOU, a pioneer in the live commerce landscape, employs the power of influencers under the guidance of CEO Momoko Ushigoe. Together, they are set to reshape the shopping experience in this new era of live commerce.

Revolutionizing the Shopping Experience

Gone are the days where live streaming is solely about entertainment. Live commerce has come into its own, and with it, RealmyU aims to nurture the next generation of successful sellers in the realm of live shopping. This initiative is not just about selling; it's about cultivating true professionals in the field. The idea is simple: by awakening emotions in real-time and moving customers to make a purchase at that very moment, this platform aims to create 'instant stars' capable of selling products effortlessly.

But what does this mean for brands and businesses?

With RealmyU's unique approach, businesses seeking to gain traction in the e-commerce landscape can find promising talent dedicated to making sales on live platforms. The label aims to provide the tools and training needed for individuals to thrive in this growing industry.

A Powerhouse Collaboration

Combining the strengths of M-YOU, an agency filled with talented live commerce personalities, and C Channel's wealth of knowledge in buzz marketing, RealmyU is establishing a new model within the live commerce sector. This collaboration sets out to introduce a systematic and structured approach to selling products through live streams.

Momoko Ushigoe, known for her exceptional skills in live broadcasting and generating sales, will serve as the advisor for RealmyU. Her methods are based on hands-on experiences, and her insights into pacing, structure, and audience engagement will shape the curriculum for aspiring sales professionals.

Dive into the First Collection

To kick off this transformative venture, RealmyU is set to launch a 10-day live commerce event from June 20 to 29. Here, popular live commerce talents from M-YOU will showcase approximately 100 products, primarily focused on trending Korean cosmetics. This live event will be streamed on C Channel's official TikTok account (@cchannel_girls), giving followers a chance to experience the thrill of shopping live.

In conjunction with the live sessions, viewers can purchase items instantly on Qoo10, and every product will come with special coupons, making the interaction even more rewarding for participants.

Featured Live Hosts

• - Momoko Ushigoe
• - Nagisa Ohara
• - Koto Koto
• - Hinako
• - Serena (C Channel)

Looking Ahead: The Future of RealmyU

The vision for RealmyU extends beyond mere influencer training; it aims to produce professional individuals ready to make their mark in live commerce. Future initiatives will include collaboration with celebrities and joint auditions with external companies, all designed to equip participants with new skills and tools for success in selling through live broadcasts.

Get in Touch

For companies or media representatives looking to explore partnership opportunities, we invite you to reach out:

• - Email: lemon_urerun_sales@cchan.tv
• - Contact: Ishino

About M-YOU Inc.

M-YOU stands as a next-generation talent management agency that focuses on harnessing the power of empathy and enthusiasm to elevate its talents, ensuring they thrive in both the SNS and broader media landscape across Japan and Asia. For more information, visit M-YOU's official site.