Immedio's Stalled Leads Solution
2025-06-24 01:15:23

Immedio Launches New Feature to Reconnect with Stalled Leads for Better Business Outcomes

Immedio Unveils Routing Page Functionality to Enhance Lead Engagement



In an exciting development, Immedio, a cutting-edge inbound sales tool provider based in Minato City, Tokyo, has introduced its new 'Routing Page' feature. This functionality allows businesses to present a range of tailored action options on a single page for existing leads that were previously managed through CRM but did not convert into deals. The goal is to provide these leads with options that match their current interests and engagement levels, such as scheduling, downloading documents, or accessing webinars, thus encouraging natural reconnection and fostering opportunities for business negotiations.

The Motivation Behind the Feature



The inspiration for the Routing Page feature stems from real-world challenges faced by inside sales teams. There was a clear need for a way to design action pathways directly within Immedio's management interface, eliminating the complexity often associated with using Marketing Automation (MA) tools. Key feedback from users indicated the necessity of being able to customize links for scheduling or other actions based on user responses and attributes. Previously, achieving such branching design often required sophisticated tools, but now, with the Routing Page feature, users can create a streamlined experience through a no-code approach from questions to responses to action branching.

Redesigning Engagement with Stalled Leads



Leads that didn’t progress to business deals often faced treatment as ‘lost’ or ‘on hold’. The Routing Page functionality aims to transform this approach, redesigning engagement according to the interests and readiness of these leads. As users express diverse temperatures of interest, such as wanting to revisit documents or evaluate results, the system provides an empowering customer experience by allowing users to choose their next steps themselves.

Dynamic Action Pathways



The beauty of the Routing Page lies in its ability to not only aggregate multiple actions on a single page but also to connect subsequent routing pages based on user selections. For instance, if a user indicates interest in a seminar, they will receive links to on-demand viewing, relevant documents, and scheduling options. Conversely, if a user states they are still in the consideration phase, they may be presented with comparison charts or case study materials that stimulate further exploration.

This layered approach ensures that engagements are not merely transactional but instead designed to offer appropriate next steps tailored to the current state of the lead, thereby functioning as a core CRM strategy. Each routing page can be individually linked to create a bespoke navigation path for the user.

Revitalizing Leads Through a Simple Link



In-house communications and inside sales teams can now leverage the Routing Page as a new engagement pathway using a single URL to direct prospects to their tailored scenarios. A single email can outline various routes depending on each lead’s interests, effectively reconnecting them to the sales process. This method of revitalizing leads, especially with its no-code framework, has drawn attention from many organizations looking to enhance their re-engagement strategies.

Developer Insights



The excitement around this new feature is palpable among developers at Immedio. In the past, determining whether a scheduling URL recipient was a hot lead was straightforward. However, it was challenging to discern the attributes of potential customers and understand their needs beforehand. The Routing Page addresses this by integrating divergence based on interests and engagement levels prior to scheduling, allowing for a more customized approach based on the customer’s profile. The links configured in the Routing Page can be customized not only to scheduling URLs but also to other routing pages, company sites, or external resources—offering a high degree of flexibility.

Overall, what was once a simple scheduling URL that could lead to dead ends is now a dynamic journey through which Immedio can explore alternative approaches to engage leads who may not have converted into deals initially.

For more information about Immedio and its offerings, visit Immedio's Website.

About Immedio



Immedio is on a mission to create more meaningful connections in the B2B sector through its innovative web engagement tool. The company seeks to empower product creators and users alike by facilitating hassle-free interactions that generate new value in society.

Company Overview


  • - Location: Minato City, Tokyo, 2-15-1 Konan, Shinagawa Intercity A Building, Floor 22
  • - CEO: Hideki Hamada
  • - Established: April 1, 2022
  • - Business: Provision of the B2B web engagement tool, 'Immedio'


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Topics Consumer Products & Retail)

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