Kia America's Charitable Contribution
In 2024, Kia America proudly announced that its
'Accelerate the Good' Dealer Match program raised an astonishing
$4.6 million for non-profit organizations nationwide. This initiative has become a cornerstone of Kia's community support efforts, fostering partnerships that deliver meaningful assistance where it is most needed.
The event reflects a skimming of Kia’s long-standing commitment to philanthropy, aimed at uplifting communities across the United States. Noteworthy contributions included dedicated donations exceeding
$1.5 million each to
St. Jude Children's Research Hospital and
No Kid Hungry, both pivotal organizations in providing crucial support to children and families in need.
A Continuing Commitment
This marks the fourth year of the 'Accelerate the Good' initiative, underscoring its ongoing commitment to community welfare. SeungKyu (Sean) Yoon, President and CEO of Kia North America, stated, “Our commitment to community remains strong. Our initiative continues to provide meaningful support to those in need.”
The donations also extended to a myriad of other non-profit organizations, including:
- - American Red Cross
- - Covenant House
- - Operation Homefront
- - Petfinder Foundation
- - Toys for Tots
These organizations play vital roles in offering essential resources, care, and support to diverse populations, from the homeless to military families in need.
Local Partnerships and Volunteer Efforts
In addition to financial contributions, Kia collaborated with a vast network of local organizations, encompassing food banks, children’s hospitals, and shelters, each playing a critical role in their respective communities. The company recognizes that philanthropy is not solely about monetary help; it also involves dedicated hands-on efforts.
Kia employees actively engaged in volunteer opportunities, encompassing food pantry services, beach cleanups, clothing drives, and crafting art kits for hospitalized children. Such initiatives illustrate Kia's belief in creating a tangible difference in people's lives, beyond financial donations.
A History of Contribution
Since its inception in 2019, the 'Accelerate the Good' program has delivered over $30 million in total donations. The contributions have not only aimed at immediate relief but have also focused on fostering sustainable, long-term impacts—especially through scholarships allotted for underserved students and grants dedicated to environmental innovation, ocean conservation, and animal welfare.
Looking Forward
Kia America continues to earn accolades for its commitment to excellence, with an upstanding reputation highlighted in various automotive quality surveys. Furthermore, it was recognized as one of
TIME's World’s Most Sustainable Companies of 2024, solidifying its efforts to blend corporate success with social responsibility.
With its role as the
Official Automotive Partner of the NBA and WNBA, Kia shows that the automotive industry has the potential for more than just economic success—it can also thrive through compassion and community engagement.
In conclusion, the results of the
'Accelerate the Good' initiative are not only a testament to Kia America’s dedication towards philanthropy but also an invitation for other corporations to follow suit. There's a powerful impact in giving back to the community, and Kia America is leading by example.