#Japan #Tokyo #United Arrows #TEPPEI #UA CURATED

Unveiling UA Curated: A New Era in Fashion Curation by United Arrows

United Arrows, a renowned name in the fashion industry, has launched an innovative curation store project named "UA CURATED." Spearheaded by CEO Yoshinori Matsuzaki and based in Shibuya, Tokyo, this initiative draws on the talents of prominent creators across various fields, aiming to redefine how products are chosen and presented in alignment with contemporary sensibilities.

Project Overview

The UA CURATED project began on October 2nd and features collaborations with stylist TEPPEI, the hair salon FLEURI, and the creative team behind Magic Island. Each collaborator brings their unique creativity to co-create three distinct stores under the UA CURATED umbrella, blending their visions with United Arrows’ aesthetic. This project hopes to cultivate new engagement avenues, going beyond traditional branding and recognition to foster genuine connections through relatable media that resonate with consumers’ tastes and preferences.

In its mid-term management plan (2024-2026), United Arrows has outlined the "UA CREATIVITY Strategy: Rebranding the Corporate Image" as one of its primary strategies. This initiative aims to rejuvenate the company's brand image and broaden recognition for the next generation.

Key Projects

1. Seeds of Virtue (品性の種)

The first of the initiatives showcases nine portraits captured by stylist TEPPEI, centered around United Arrows' nine brands, all united under the theme of “virtue.” TEPPEI’s work reflects not only individual style but also the silent strength and playful spirit that defines each attire. Besides, TEPPEI has curated a selection of ten exquisite items that embody this ideal. Visitors are encouraged to explore their interpretations and seek out their unique understanding of “virtue” within the clothing’s narrative.

Store URL: Seeds of Virtue

Participating Stores for Distribution:

• - United Arrows Shinjuku Store
• - Shibuya Scramble Square Store
• - Yokohama Store
• - Roppongi Hills Store
• - Marunouchi Store
• - Shinsaibashi Store
• - Fukuoka Store
• - Beauty & Youth United Arrows Marunouchi Store
• - Osaka Store
• - Fukuoka Store
• - United Arrows Green Label Relaxing Shinjuku Store
• - Jiyugaoka Store
• - H Beauty & Youth
• - Atisession Shinjuku Store
• - Astrat Shinjuku Store
• - Shiten United Arrows Shinjuku Store

Note: Tabloids are available in limited quantities until stocks last.

Collaborator Profile - TEPPEI

TEPPEI, born in 1983 and hailing from Shiga, has been a central figure in the early 2000s snap boom and continues to garner a dedicated following both domestically and abroad. His unique styling is sought after in fashion advertising and shows, along with providing visual direction for artists. TEPPEI’s distinctive fashion philosophy has transcended generations, earning him broad support in the fashion community.

2. UA Hair Project

Acknowledging the intimate relationship between hairstyles and fashion, the UA Hair Project seeks to visualize personal expression through hair and mood. Convening at the FLEURI salon in Daikanyama, stylists interact casually with models to curate hairstyles reflecting both current feelings and uniqueness. United Arrows picks out items from various brands to align these newfound styles with the latest trends, allowing each individual to creatively engage with their personal style.

Store URL: UA Hair

Collaborator Profile - FLEURI

Founded in September 2019 by stylist Sakie, who is also a hair and makeup artist, FLEURI promotes exceptional hair styling, emphasizing a relaxed and personal connection with clients. The salon is located on the second floor of the Daikanyama Treasure Building in Shibuya.

3. Magic Island Project

Embedding the essence of West Coast surf culture and the 90s revival, the Magic Island Project introduces a fictional select shop. By providing fresh perspectives on United Arrows products, this initiative aims to curate laid-back outfits perfect for urban youth. A creative team composed of 90s-born stylists and designers oversees the visual aesthetics, ensuring a nostalgic yet dreamy experience that sparks joy amid daily routines.

Store URL: Magic Island | Instagram

Collaborator Profile - Magic Island Creative Team

This collective, made up of individuals born in the 90s, spans various creative fields including fashion design, styling, photography, and visual art. They blend their diverse backgrounds and a shared cultural touchstone to craft an innovative worldview unbound by existing norms.

Company Background

Founded in 1989, United Arrows operates as a select shop presenting a unique fusion of designer brands sourced globally and original menswear and womenswear products, alongside various accessories. The company's brand portfolio includes well-known names like United Arrows, Beauty & Youth United Arrows, and United Arrows Green Label Relaxing, establishing itself as a beacon of contemporary fashion.