Engaging Students in Career Awareness Through the DOMINISTA CHALLENGE Program

From September 17 to 19, 2025, Kyoritsu Maintenance Co., Ltd. will host a career experience program titled "DOMINISTA CHALLENGE" specifically for students at the Izumo City Hamayama Junior High School. This program will take place at the traditional inns, "Inishie no Yado Kahun" and "Yado Tsukiyo no Usagi".

Kyoritsu Maintenance, which operates business hotels such as Dormy Inn and resort hotels under Kyoritsu Resort, has been organizing this immersive program since 2019, aimed at middle and high school students. The initiative allows students to engage in various hotel operations, including front desk customer service, cleaning, and bed making. These experiences enable them to comprehend the realities of the workforce while cultivating an appreciation for their community by serving visitors to their hometown.

Purpose of the DOMINISTA CHALLENGE

The primary aim of the DOMINISTA CHALLENGE is to educate students about the essential attitudes and knowledge required for working life. The program encourages students to reflect on their future career choices and develop a deeper understanding of their local community. By interacting with diverse individuals in a globalized world, the hospitality experience provides vital lessons in multicultural coexistence—an important aspect of today’s society. Over 60 schools from the Chugoku and Shikoku regions have participated, highlighting the program's effectiveness as a component of career education.

Detailed Schedule of Activities

The DOMINISTA CHALLENGE will be held over three days:

- Day 1: September 17, 10:00 AM – 4:00 PM
- Day 2: September 18, 10:00 AM – 4:00 PM
- Day 3: September 19, 8:00 AM – 2:00 PM

Students will actively engage in various activities, including:

- Classroom Instruction: Understanding various professions and learning about proper etiquette.
- Hands-On Experience: Students will practice skills such as front desk operations, guest welcoming, and restaurant duties, including dish clearance and breakfast tasting.
- Facility Management: Experiences involving bed making, room checks, and maintaining hotel standards.

Feedback from Stakeholders

A representative from Izumo City Hamayama Junior High School expressed that the school’s comprehensive learning theme is centered on contemplating future lifestyles over three years. Their focus on hometown and career education aims to deepen students' understanding of their roots while connecting them with potential career paths. This career experience serves as a vital opportunity for students to learn the necessary manners for social life while connecting with their aspirations and future selves.

Additionally, Masatoshi Kadoi, the deputy manager of Inishie no Yado Kahun & Yado Tsukiyo no Usagi, believes that the program offers students a heartfelt insight into hospitality careers, fostering a strong sense of community. By practicing proper communication and etiquette, students will equip themselves with skills beneficial for their future social lives.

Significance and Future Outlook

Given the current era of socioeconomic uncertainty, career education is crucial for helping students grasp the meaning and fulfillment of work. Kyoritsu Maintenance envisions a future where young individuals foster love for their hometowns and actively engage in resolving local challenges. Through the DOMINISTA CHALLENGE, children will embrace the importance of empathy and find joy in work. The ongoing commitment to nurturing these values aims to empower students to take positive actions toward their futures and their communities.

About Kyoritsu Maintenance

Founded in 1979, Kyoritsu Maintenance operates in multiple sectors, from business hotels like Dormy Inn to senior living arrangements. The company’s mission is to contribute to societal progress through quality services in dining, housing, and wellness. With a portfolio of 42 resort properties nationwide, Kyoritsu Maintenance offers a diverse range of comfortable and relaxing accommodation options.

For interested schools, please contact the DOMINISTA CHALLENGE department at Kyoritsu Maintenance by phone at 03-5295-7877.