#United States #Somos #East Brunswick #First Orion #Voice Communications

Collaboration Overview

In a significant advancement within the telecommunications industry, Somos, Inc. has teamed up with First Orion to launch an innovative solution focused on restoring trust in voice communications by tackling the rampant issue of call spoofing. This collaboration represents a crucial step toward enhancing security and reliability in how businesses communicate with their customers.

The Problem of Spoofing

Spoofing, the practice of falsifying the information transmitted to a caller ID, has become an alarming trend that significantly impacts customer trust. Businesses have been struggling to connect with their clients effectively due to the increasing prevalence of fraudulent calls that deceive recipients. Jaime Zetterstrom, VP of Product Management at Somos, highlighted, "Voice remains one of the most powerful ways for businesses to connect with customers, but illegal spoofing and mislabeling have eroded confidence in answering the phone."

The Solution: Combining Expertise

The newly developed solution brings together Somos' RealBrand™ technology, a verified number management system, with First Orion’s advanced call authentication and branding capabilities. By integrating these renowned technologies, enterprises can manage their telephone numbers meaningfully, establishing a robust system of verified rights to use (RTU) numbers. This foundation creates a cryptographically secure baseline that guarantees the authenticity of calls.

Features and Benefits

Real-Time Authentication

By utilizing First Orion's dynamic authentication processes, every call made from a verified number is authenticated in real time, complete with accurate branding. This ensures that the recipient can trust the incoming call, fostering a better caller experience ultimately. This level of protection not only combats spoofing but also significantly strengthens the brand reputation of the enterprises involved.

Centralized Control

The collaboration allows businesses to establish centralized control over their communication platforms through one streamlined interface. This single platform provides enriched data intelligence and RTU certification directly from Somos, making it easier for businesses to manage their communication effectively.

Enhanced Engagement and Customer Trust

This integrated solution also empowers enterprises to engage with their clientele confidently. By ensuring that calls are presented free from fraud risks and branded accurately, companies can maintain their reputation and foster a loyal customer base.

Jeff Stalnaker, President and CFO of First Orion, stated, "This collaboration creates a powerful standard for trusted communications across the ecosystem," emphasizing the unified approach towards solving the communications trust issue.

Easy Integration for Enterprises

Available to enterprises and service providers across all major U.S. carriers, the solution can be integrated effortlessly through APIs or user-friendly interfaces. The flexibility of deployment allows companies, regardless of their size, to benefit from this comprehensive call authentication solution.

About the Companies

Somos, Inc. stands out as a leader in the telecom registry management space, providing critical services in identity verification, phone number administration, and fraud mitigation. They manage over 7 billion phone numbers, ensuring seamless communication in the telecommunications ecosystem.

First Orion is recognized for its role in improving the calling experience through innovative branded communication solutions. With a strong portfolio of services that enhance security and transparency, First Orion aims to revolutionize the way businesses connect with their customers.

Conclusion

The partnership between Somos and First Orion is a game-changer for the telecommunications industry, directly addressing the challenges presented by call spoofing. By establishing a secure platform that combines advanced technology with effective branding, businesses can reclaim trust and engage more meaningfully with their customers. This collaboration is set to redefine communication standards and restore confidence in voice calling, paving the way for a more secure and reliable future in telecommunications.